An Evolutionary Framework for Market Categorization Research
An interdisciplinary perspective in management studies.
1What is Market Categorization?
Market categorization is the process of grouping organizations perceived as sharing core attributes and serving similar demand profiles. This concept offers a theoretically rich and interdisciplinary domain of study in management research. It has become a significant research topic in recent years.
2Scope of the Research
Published in the 2026 issue of the Journal of Management, this study comprehensively addresses market categorization research. Spanning pages 2239-2273, the article presents an evolutionary framework focusing on different perspectives and stages.
3Interdisciplinary Approach
The study examines market categorization not only from a business perspective but also through the lenses of sociology, psychology, and economics. This approach enables a more holistic understanding of the subject.
4Evolutionary Framework
The research meticulously analyzes the historical development and various stages of market categorization. This evolutionary framework demonstrates how current theories in the field have evolved and can guide future research.
5Impact on Management Practices
Market categorization research provides valuable insights that can influence companies' strategic decisions. This study offers perspectives that help managers better understand markets and gain competitive advantages.
6Recommendations for Future Research
The article presents guiding recommendations for future research in market categorization. Increasing interdisciplinary collaborations and developing new methodologies are critical for advancing the field.
Original article: Journal of Management — Pazar Kategorizasyonu Araştırmalarının Evrimsel Çerçevesi