# An Evolutionary Framework for Market Categorization Research An interdisciplinary perspective in management studies. - **Source:** [Journal of Management](https://journals.sagepub.com/home/jom) - **Published:** 2025-07-31 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/015c7cf1-b297-4550-a605-0639a1d0f10d ## What is Market Categorization? Market categorization is the process of grouping organizations perceived as sharing core attributes and serving similar demand profiles. This concept offers a theoretically rich and interdisciplinary domain of study in management research. It has become a significant research topic in recent years. ## Scope of the Research Published in the 2026 issue of the Journal of Management, this study comprehensively addresses market categorization research. Spanning pages 2239-2273, the article presents an evolutionary framework focusing on different perspectives and stages. ## Interdisciplinary Approach The study examines market categorization not only from a business perspective but also through the lenses of sociology, psychology, and economics. This approach enables a more holistic understanding of the subject. ## Evolutionary Framework The research meticulously analyzes the historical development and various stages of market categorization. This evolutionary framework demonstrates how current theories in the field have evolved and can guide future research. ## Impact on Management Practices Market categorization research provides valuable insights that can influence companies' strategic decisions. This study offers perspectives that help managers better understand markets and gain competitive advantages. ## Recommendations for Future Research The article presents guiding recommendations for future research in market categorization. Increasing interdisciplinary collaborations and developing new methodologies are critical for advancing the field. ## Sources covering this story - https://journals.sagepub.com/doi/abs/10.1177/01492063251351911?ai=2b4&mi=ehikzz&af=R — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._