# Mattel CEO’sinden Liderlik ve Marka Dönüşümü İpuçları

- **Source:** [HBR IdeaCast](https://brifing.si/source/232a17e4-dc84-4158-9739-7f858c033d89)
- **Published:** 2026-07-02
- **Topic:** [Leadership](https://brifing.si/c/leadership)
- **Original article:** <https://hbr.org/podcast/2026/07/leadership-summit-2026-mattels-ceo-on-driving-consumer-engagement-and-cultural-impact>
- **On Brifing:** https://brifing.si/s/02cf0440-630f-4f3b-b69e-ae150486a547



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_Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._