Apple September Event: iPhone Ultra and New Products to Be Unveiled
Foldable iPhone and more expected at Apple's biggest 2026 event.
1Event Date and Time
Apple will hold a product launch event on Wednesday, September 9, 2026. The event starts at 10:00 AM PDT (Pacific Daylight Time), which translates to 8:00 PM in Turkey. Apple's traditional September events typically last 1-2 hours. The event will be live-streamed on Apple's website, TV app, and YouTube channel.
2iPhone Ultra: The Foldable Revolution
Apple's long-rumored foldable iPhone, expected to be named iPhone Ultra, will make its debut. This marks Apple's first major form factor change in over a decade. The passport-sized foldable device is expected to start at $2,000 or more. It will feature two rear cameras (wide and ultrawide), a front camera, and Touch ID integrated into the side button.
3iPhone 18 Pro Series
Alongside the iPhone Ultra, Apple will introduce the iPhone 18 Pro and Pro Max models. These are expected to feature the new A20 Pro processor, C2 modem (Qualcomm in the US), and a new 'Dark Cherry' color option. Significant camera improvements include variable aperture, new sensor technology, and a potential 24MP front camera.
4Apple Watch Updates
The Apple Watch Series 12 and Ultra 4 models will also be unveiled. However, these updates are expected to be relatively minor, primarily featuring a faster S12 processor and some internal improvements. No major new health sensors or design changes are anticipated.
5Apple TV and HomePod Mini Refresh
Long-overdue updates are coming for Apple TV 4K and HomePod mini. The delay was reportedly due to waiting for the new Siri AI architecture. New models will feature more powerful chips (like the A17 Pro in Apple TV) to enable more contextual and conversational AI interactions.
6Software Updates
Apple will announce release dates for iOS 27 and watchOS 27 at the event. iPadOS 27 and macOS Golden Gate will likely follow soon after. Software updates are expected to begin rolling out on September 14, just a few days after the event.
7Pre-order and Launch Dates
Pre-orders for new iPhone 18 Pro models and Apple Watches will start on September 11-12. The devices will be available for purchase on September 18. Apple continues its tradition of quickly bringing products to market after announcement.
8Why It Matters
The September 2026 Apple event could be a turning point for the company, especially with the introduction of iPhone Ultra. Entering the foldable market would reinforce Apple's innovative leadership. New processors, camera technologies, and AI-focused features are set to establish new standards in consumer electronics.
Original article: Macworld — Apple Eylül Etkinliği: iPhone Ultra ve Yeni Ürünler Tanıtılacak