# ArcelorMittal Brazil transforms sales process with AI AI-powered tool enhances efficiency in steel sales. - **Source:** [McKinsey Insights](https://www.mckinsey.com/insights) - **Published:** 2026-07-20 - **Topic:** [Sales & BD](https://brifing.si/c/sales) - **Original article:** - **On Brifing:** https://brifing.si/s/036ab166-36de-4548-a186-66ac2cc47933 ## Introduction ArcelorMittal Brazil collaborated with McKinsey to optimize its sales processes. An AI-powered tool was developed to reduce the daily workload of sales teams. This allows sales representatives to focus on creating customer value. ## Problem Traditional steel sales processes were complex and time-consuming. Sales teams struggled to allocate enough time to customer relationships due to routine tasks. This led to efficiency losses and customer dissatisfaction. ## Solution The AI-powered tool developed by McKinsey eliminated friction in sales processes. The tool provides real-time data analysis and meaningful insights to sales teams. This accelerates decision-making processes. ## Technology The generative AI technology used can anticipate the needs of sales teams. The tool processes customer data to suggest personalized sales strategies. This significantly improves the customer experience. ## Results The AI-powered tool increased the efficiency of sales teams. There was a noticeable improvement in customer satisfaction and sales performance. The company strengthened its competitive advantage in the industry. ## Significance This project demonstrates the transformative power of AI technologies in traditional industries. ArcelorMittal Brazil's initiative can inspire other companies. The digitization of sales processes will play a critical role in future business models. ## Sources covering this story - https://www.mckinsey.com/capabilities/mckinsey-technology/overview/from-instinct-to-real-time-insight-transforming-steel-sales-with-ai — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._