New LinkedIn Content Strategies: AI and Collaborations
How to stand out on LinkedIn with AI-assisted content and creator collaborations?
1Balancing AI Content on LinkedIn
LinkedIn is focusing on reducing low-quality AI-generated content ('AI slop'). The platform prioritizes content that shares original experiences and genuine insights. AJ Wilcox emphasizes that AI isn't a tool to be avoided entirely, but the brain behind published content should be human. Michael Stelzner shares his method of using AI as a consultant while maintaining his authentic voice in content creation.
2Organic Reach of AI Content
LinkedIn reduces the distribution likelihood of content detected as AI-generated beyond a user's immediate network. This directly impacts marketers' goals of reaching new audiences. The platform's approach aims to prevent user experience degradation as AI-assisted content proliferates. AJ Wilcox notes that if every post appears AI-generated, LinkedIn risks losing its value as a professional network.
3AI Use in Advertising
LinkedIn doesn't restrict ad reach based on whether AI created them. However, AJ's clients observe that ads feeling AI-generated receive less user engagement. The platform offers Brand Kit where advertisers can upload brand assets. This ensures AI-generated ad copy aligns with brand guidelines, while new AI-powered image generation simplifies ad creative production within LinkedIn's ecosystem.
4Collaborative Posts Feature
LinkedIn's new collaborative posts allow multiple profiles and company pages to co-publish content. Unlike simple tagging, this requires explicit opt-in from all participants. AJ Wilcox believes this feature will solve the low organic reach problem of company page posts. All collaborators receive visible credit at the top of shared posts.
5Internal Team Collaborations
Companies can invite employees to co-author posts instead of asking them to reshare corporate announcements. This creates posts carrying the employee's name and reaching their network. AJ recommends starting collaborations with people already in the brand's orbit: top fans, vocal commenters, and current/past customers.
6External Partnerships
Brands can collaborate with non-competing partners offering related products/services. Both company pages and individual thought leaders can appear on posts, reaching multiple audiences. Soon, pages and personal profiles will share posts together, allowing companies to tag specific departments or individuals in product updates.
7Collaboration Best Practices
AJ Wilcox suggests a simple approach: identify a topic both parties genuinely care about, then propose each posts in their own voice while tagging the other. No monetary exchange is needed, as value is mutual—both expand thought leadership to new audiences. AJ achieved significant success with Instagram's similar feature.
8Creator Marketplace
LinkedIn's creator marketplace bridges creators and brands, making it easier to find content creators who speak to specific audiences. The platform added profile sections where creators can showcase their expertise and past work. This formalizes partnerships while maintaining authenticity through creator-brand alignment.
9Out-of-Network Reach Analytics
LinkedIn introduced a new metric showing how content reaches beyond existing connections. This helps marketers measure performance in attracting new audiences. AJ Wilcox considers this metric crucial for optimizing organic content strategies. The data reveals whether content breaks out of immediate networks.
10AI Content Creation Tips
Michael Stelzner highlights using AI as a consultant—writing in his own voice first, then employing AI to identify weak spots and sharpen hooks. This ensures content sounds uniquely his rather than generically AI-produced. He overcame AI's limitations regarding formulaic phrasing by maintaining human perspective.
11The Trust Factor
In an environment where anyone can create professional-looking websites and post daily LinkedIn updates using AI, trust becomes the key differentiator. Aligning brands with individuals who already have audience credibility proves most effective. Collaborative posts formalize this approach on the platform.
12Future Trends
AJ Wilcox predicts collaborative posts becoming table stakes on LinkedIn. Instagram's success with similar features suggests LinkedIn's implementation will be impactful. Brands must balance AI and collaborations to reach new audiences effectively. This trend will dominate LinkedIn marketing strategies throughout 2024.
Original article: Social Media Examiner — LinkedIn'de Yeni İçerik Stratejileri: AI ve İş Birlikleri