# LG's 2026 OLED evo TVs Introduce Creator Original Picture Mode Collaboration with Prime Video offers studios granular control over color and detail. - **Source:** [Engadget](https://www.engadget.com) - **Published:** 2026-07-21 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/0442f636-4feb-4702-9c0f-133237c32adf ## Next-Gen TV Experience LG unveiled Creator Original, a new picture mode for 2026 OLED evo series developed with Prime Video. This feature allows film/TV studios to precisely adjust parameters like shadow detail and color balance to fully realize their creative vision. ## Beyond Filmmaker Mode Unlike traditional Filmmaker Mode that restricts post-processing, Creator Original leverages these features controllably. Studios can customize noise reduction and motion handling to present content exactly as intended. ## Target Audience & Pricing Available only on premium W6, G6 and C6 series priced at $2K-$5K, these models target professional creators despite premium pricing. They include Dolby Vision, Atmos and 12-bit processing capabilities. ## Prime Video Integration The launch coincides with Masters of the Universe release. LG Smart TV users can say 'I have the power' to instantly access content via Magic Remote on webOS 23+ devices. ## Technical Advantages Enhanced dynamic range control and 12-bit color processing enable more realistic gradients and detail preservation in HDR content, setting new benchmarks for creative presentation. ## Industry Impact LG's move could deepen collaborations between streamers and creators. This level of creative control in consumer electronics establishes an important precedent for future TV technologies. ## Sources covering this story - https://www.engadget.com/2220242/2026-lg-oled-evo-tvs-are-getting-a-new-creator-original-picture-mode/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._