# Qualcomm announces double-digit price hikes for chips Increases effective from September may impact smartphone prices globally. - **Source:** [The Verge (theverge.com)](https://www.theverge.com) - **Published:** 2026-07-24 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/04581fca-e261-451c-bb93-585f37089496 ## Double-digit increases coming Qualcomm announced double-digit price hikes for its chips, citing inability to absorb rising supplier costs. The increases will apply to products shipped after September 1st. The company noted unsuccessful attempts to find alternative suppliers before implementing these changes. ## Domino effect on smartphones Qualcomm chips power devices ranging from Samsung foldables to smart glasses. If manufacturers pass these costs to consumers, many devices could become more expensive. The $300 Windows PC promise might particularly be affected by these adjustments. ## Component crisis deepens Qualcomm isn't alone - from Xbox consoles to Raspberry Pi boards, Apple devices to Google phones, price increases and supply issues persist. Some products launch with reduced features while others get canceled entirely amid ongoing shortages. ## Manufacturers' tough choices Device makers face difficult decisions about how much to pass increased costs to consumers. Qualcomm's move adds pressure to manufacturers already struggling with thin margins. The consumer electronics market may experience stronger inflationary effects. ## Search for alternative solutions While Qualcomm mentioned attempts to find alternative suppliers, the global chip shortage limits options. Companies now focus more on maintaining production continuity than cost optimization. This situation could delay innovative product launches across the industry. ## New era in consumer electronics Qualcomm's decision strongly indicates continuing inflationary pressures in tech. Consumers should expect higher prices and longer product life cycles. The industry is entering a new cost-focused competitive phase that may reshape market dynamics. ## Sources covering this story - https://www.theverge.com/gadgets/970910/qualcomm-raising-prices-bloomberg — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._