# National Ice Cream Day freebies and deals: Best places to get a scoop today Major ice cream brands are offering special discounts and promotions today. - **Source:** [Fast Company](https://www.fastcompany.com) - **Published:** 2026-07-19 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/0482484a-4b90-4b19-8307-2eacaefd029a ## National Ice Cream Day Celebrated every third Sunday of July in the U.S., National Ice Cream Day brings special discounts and promotions for ice cream lovers. This year, major brands are rolling out exclusive campaigns. ## Participating brands Big names like Häagen-Dazs, Blue Bell, and Dairy Queen are offering free products and discounted prices to customers on this special day. Each brand has its own unique promotions. ## Campaign details Ice cream brands are running various promotions, from free cone giveaways at specific times to special menu discounts. Some are even offering gifts in exchange for social media engagement. ## Consumer interest Ice cream consumption, which typically rises during summer, peaks even higher on this special day. Brands use these campaigns to attract customers and boost brand loyalty. ## Marketing strategy Free product giveaways and discounts are effective marketing tools brands use to expand their customer base and reach new consumers, making this day a key opportunity. ## Impact and results National Ice Cream Day offers a fun experience for consumers while significantly boosting brands' sales and promotional activities. These campaigns enhance brand awareness and engagement. ## Sources covering this story - https://www.fastcompany.com/91575060/national-ice-cream-day-2026-full-list-freebies-deals-today — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._