# LA28 Seeks 60,000 Volunteers to Become the Face of the Olympic Games Volunteers are being sought to represent the 2028 Olympics. - **Source:** [Forbes - Business](https://brifing.si/source/e0310925-a7af-4d4b-80a7-c80d400e49fa) - **Published:** 2026-07-16 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/0485060a-f97d-493c-99fa-dc8a39fba480 ## Volunteers to Be the Face of the Olympics LA28 is looking for 60,000 volunteers for the 2028 Olympics. These volunteers will be the first point of contact for millions of athletes and visitors. CEO Reynold Hoover emphasized that volunteers will shape the Olympic experience more than stadiums. ## Application Process Begins The volunteer application portal is now open. Organizers have received over 300,000 expressions of interest in recent years. Volunteers will take on roles ranging from transportation to guiding athletes. ## The Importance of Volunteers While the Olympics are remembered for unforgettable athletic performances, volunteers are equally crucial. Hoover noted how volunteers at Paris 2024 and Milano Cortina were key to the Games' success. ## Delta's Support Sponsor Delta Air Lines sees the volunteer program as a lasting legacy of the Olympics. Dana Debel highlighted how volunteers' ability to unite the world aligns with Delta's mission. ## Carl Lewis's Perspective Nine-time gold medalist Carl Lewis said athletes remember volunteers more than officials. Lewis stressed that volunteers' constant interaction with athletes creates unforgettable experiences. ## Volunteer Roles Volunteers will handle critical tasks, from directing visitors in subway stations to welcoming international guests. Hoover aims to recreate this spirit in Los Angeles in 2028. ## Community Impact The volunteer program will be part of the Olympics' societal legacy. Debel stated that the program will leave a lasting impact beyond the event itself. ## Call for Applications Hoover invited all locals to volunteer. Applications via the LA28 website are vital for the success of the Games. ## The Olympic Spirit 60,000 volunteers will embody the spirit of the 2028 Olympics. This program will once again prove sports' power to unite the world and leave a lasting mark on Los Angeles. ## Sources covering this story - https://www.forbes.com/sites/timgenske/2026/07/15/la28-is-seeking-60000-people-to-become-the-face-of-the-olympic-games/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._