# CRISPR-Designed Fruits: The Future of Agriculture Seedless blackberries and bush-grown cherries are revolutionizing the food industry. - **Source:** [Science Latest](https://brifing.si/source/ebc20f22-8d1a-4ae4-ba4c-efcd0853ba19) - **Published:** 2026-08-11 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/048b3625-ef8b-4edd-87cd-c4a701a0b7cc ## Revolutionizing Agriculture with CRISPR Startup Pairwise uses CRISPR gene-editing technology to create seedless, thornless, and more productive blackberries. While traditional breeding methods can take decades, this approach enables multiple trait improvements in just a few years. The company is also developing pitless peaches and disease-resistant grains. This technology opens the door to designer crops optimized for consumers, farmers, and the planet. ## First Commercial Product: Available in Colombia Pairwise's first CRISPR product in the US was a less bitter mustard green launched in 2023, but the company discontinued it in early 2024 to focus on other gene-edited crops. Currently, a high-yield blackberry variety is available in limited quantities in Colombia. The company has obtained over 50 regulatory approvals for five different crops in nine countries. ## How It Differs from GMOs Unlike GMOs that incorporate DNA from different species, CRISPR products are created by editing existing genes. This distinction has helped them avoid regulatory hurdles and public backlash so far. However, the technology, invented in 2012, risks being swept into the 'Frankenfood' debates that limited GMO adoption. Despite scientific evidence, public skepticism about GMOs makes analysts cautious about CRISPR's future. ## Solution for Population Growth By 2050, agricultural expansion will be needed to feed the growing population, potentially leading to deforestation equivalent to 12 Californias. Pairwise founders believe CRISPR can prevent this expansion by enabling healthier, more abundant food production with fewer chemicals and lower greenhouse gas emissions. ## Partnerships with Industry Giants Pairwise has formed partnerships with agricultural leaders like Bayer and Corteva, and food companies like Mars and Sun World. Having raised over $160 million, the company focuses on licensing its technology rather than building its own brands. It collaborates with universities to develop crops resistant to heat, drought, and diseases. ## Cherry Bushes: A Sustainable Future At Pairwise's Durham headquarters, visitors can see the world's first cherry bushes, which enable higher fruit production on less land compared to traditional trees. These bushes also facilitate mechanical harvesting. CEO Tom Adams notes that this innovation isn't limited to cherries and could be applied to other fruits, representing a step toward more sustainable orchards. ## Historical Perspective: From Breeding to CRISPR Humans have practiced crop breeding for millennia, initially selecting seeds from high-performing plants and later crossbreeding varieties. This process transformed nearly inedible grasses into corn. CRISPR accelerates and refines this process, eliminating the randomness of natural breeding. ## Regulatory and Public Perception Risks Julius Beau Lucks, co-director of Northwestern's Synthetic Biology Center, notes historical resistance to genetic engineering in agriculture. If CRISPR avoids similar backlash, it could play a key role in solving global food challenges. However, its success largely depends on public acceptance. ## Vertical Farming and Other Technologies Other agricultural technologies like vertical farms, AI-powered tractors, and plant-based meat alternatives have faced market challenges. Pairwise believes CRISPR's compatibility with existing farming systems will lead to faster adoption compared to these technologies. ## Customized Crop Pipeline Pairwise is developing a wide range of crops customized for longer shelf life, adaptability to different regions, and resistance to environmental stresses. These trait combinations could mitigate the impacts of climate change on agriculture. ## The Electric Vehicle Analogy Just as electric vehicles don't need to resemble traditional cars due to their compact motors, CRISPR has the potential to transform food and farming in unexpected ways. This technology could fundamentally alter agriculture's appearance and operations. ## Paradigm Shift in Food Systems CRISPR technology not only boosts productivity but also reduces agriculture's environmental footprint. Pairwise's innovations may herald a sustainable paradigm shift in food systems, offering a way to feed the growing population while conserving natural resources. ## Sources covering this story - https://www.wired.com/story/seedless-blackberries-cherry-bushes-future-of-food/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._