Meta's first 'superintelligence' couldn't survive three days
Meta withdrew its AI image generation product following user backlash.
1Meta's new product
Meta launched 'Muse Image,' its first AI image generation product developed by Superintelligence Labs. The product promised to transform users' photos with Instagram-specific filters.
2Personalized content
Meta AI allowed users to tag their friends' Instagram accounts to create personalized images. This feature aimed to produce fun content like birthday cards and group photos.
3User backlash
The product's default activation and AI-altered images quickly sparked widespread backlash. Privacy concerns and misuse risks were particularly highlighted.
4SAG-AFTRA's response
Actors' union SAG-AFTRA condemned the product, stating that explicit consent should be required for such use of Instagram users' images.
5Meta's retreat
Following the backlash, Meta decided to withdraw the product. The company acknowledged that the feature missed user expectations and would no longer be available.
6Creators' role
Meta noted that some effects were designed by Instagram creators. However, this collaboration backfired, leading to unintended consequences.