# Meta's first 'superintelligence' couldn't survive three days Meta withdrew its AI image generation product following user backlash. - **Source:** [www.theregister.com - Articles](https://brifing.si/source/2c34ea50-d341-4a10-925d-12c012a9ad10) - **Published:** 2026-07-13 - **Topic:** [Data & AI](https://brifing.si/c/data-ai) - **Original article:** - **On Brifing:** https://brifing.si/s/04a7bf52-5f25-44fc-adf6-191c0adab606 ## Meta's new product Meta launched 'Muse Image,' its first AI image generation product developed by Superintelligence Labs. The product promised to transform users' photos with Instagram-specific filters. ## Personalized content Meta AI allowed users to tag their friends' Instagram accounts to create personalized images. This feature aimed to produce fun content like birthday cards and group photos. ## User backlash The product's default activation and AI-altered images quickly sparked widespread backlash. Privacy concerns and misuse risks were particularly highlighted. ## SAG-AFTRA's response Actors' union SAG-AFTRA condemned the product, stating that explicit consent should be required for such use of Instagram users' images. ## Meta's retreat Following the backlash, Meta decided to withdraw the product. The company acknowledged that the feature missed user expectations and would no longer be available. ## Creators' role Meta noted that some effects were designed by Instagram creators. However, this collaboration backfired, leading to unintended consequences. ## Sources covering this story - https://www.theregister.com/ai-and-ml/2026/07/13/meta-admits-its-first-superintelligence-was-too-stupid-to-survive-for-three-days/5270234 — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._