# Apple Launches First Touchscreen MacBook Pro with PROLED XDR Display The long-awaited touchscreen laptop debuts with M5 chipsets starting at $2,899. - **Source:** [Mashable](https://brifing.si/source/3cd6d1d0-9c29-4750-8bc9-f2afefb52505) - **Published:** 2026-10-28 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/09258720-7b4f-439f-9530-24be99b8e1e0 ## Touchscreen Integration Milestone Apple officially unveiled the MacBook Pro featuring a PROLED XDR Display during the Pro and Tell event on October 28. This launch marks the company's first major foray into touchscreen laptop hardware, addressing years of consumer speculation. The device is currently available for preorder exclusively through the official Apple website storefront. ## Pricing and Configuration Tiers The 14-inch base model starts at $2,899, while the 16-inch configuration begins at $3,399. Education pricing offers a reduced entry point of $2,749 for the smaller model and $3,199 for the larger unit. These prices reflect the premium positioning of the new hardware within Apple's current professional laptop product lineup. ## Advanced Internal Hardware Specs Under the hood, the new MacBook Pro utilizes Apple's latest M5 Pro and M5 Max silicon chips. Memory options start at 24GB of RAM, scaling up to a maximum of 128GB. Storage capacity is equally robust, offering configurations that range from a 1TB base model up to a massive 16TB total capacity. ## Market Availability and Distribution At this stage, the MacBook Pro with PROLED XDR Display is restricted to direct orders via Apple.com. No third-party retailers currently list the device for purchase. The company intends to update availability information as additional retail channels begin to stock the new hardware units following the initial preorder phase rollout. ## Strategic Shift in Design The introduction of a touchscreen display represents a significant departure from Apple's historical stance on laptop interface design. By integrating touch capabilities into the Pro line, Apple is aligning its professional hardware with evolving user expectations for interactive computing. This shift suggests a broader strategy to unify touch-based workflows across devices. ## Professional Performance Targets Equipping the device with M5 Pro and M5 Max chips targets high-end creative and technical professionals who require intensive processing power. The combination of high-capacity RAM and massive storage options supports complex workflows like 8K video editing and large-scale data processing, which are standard requirements for the target MacBook Pro demographic. ## Display Technology Evolution The PROLED XDR Display serves as the cornerstone feature of this release, distinguishing it from previous Liquid Retina iterations. This display technology aims to provide superior contrast ratios and brightness levels necessary for professional color grading. The integration of touch functionality within this specific panel type represents a complex engineering achievement. ## Future Retail Expansion Outlook While currently limited to direct Apple channels, the rollout pattern suggests a phased distribution strategy. As production scales, wider availability through authorized resellers is expected to follow. Potential buyers should monitor official updates to determine when the device will reach physical retail locations or third-party online platforms for broader consumer access. ## Sources covering this story - https://mashable.com/tech/how-to-buy-apple-macbook-pro-touchscreen-proled — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._