# Best Buy Offers Rare 30% Discount on Dyson Airwrap i.d. Clearance pricing on the Dyson Airwrap i.d. beats typical holiday season promotional discounts. - **Source:** [Mashable](https://brifing.si/source/3cd6d1d0-9c29-4750-8bc9-f2afefb52505) - **Published:** 2026-10-16 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/0a860c10-1dbe-482a-8c47-be5a0e5e6b54 ## Significant Price Reduction Best Buy has initiated a clearance sale on the Dyson Airwrap i.d. Multi-Styler for Curly and Coily hair. The device is currently priced at 454.99 dollars, reflecting a 195 dollar discount from its original retail price of 649.99 dollars. This represents a 30 percent reduction for consumers seeking high-end styling tools. ## Market Context and Timing This clearance event occurs on October 16, preceding the traditional Black Friday shopping period. Typical holiday discounts for Dyson products usually cap at 150 dollars, making this 195 dollar reduction an outlier in the current market. Consumers are advised to act quickly as inventory levels for specific models are already depleting rapidly. ## Inventory Management Strategy The current discount appears to be a strategic move by Best Buy to clear existing stock of the amber silk colorway. This inventory liquidation is likely intended to create shelf space for the upcoming plum and copper finish models. A similar model for straight hair has already sold out at higher prices. ## Product Specifications Overview Launched in 2024, the Airwrap i.d. serves as a mid-tier variant within the Dyson multi-styler lineup. The device features integrated Bluetooth support, allowing users to connect with the MyDyson mobile application. This connectivity enables the programming of custom hair styling routines tailored to specific hair types through the digital interface. ## Included Styling Attachments The Curly and Coily version of the Airwrap i.d. includes a comprehensive set of seven attachments. The package features a conical barrel, diffuser, volumizing brush, loop brush, long barrel, fast dryer, and a detangling comb. Additionally, the set includes a dedicated storage case and a specialized filter-cleaning brush for maintenance. ## Comparative Value Analysis The current 30 percent discount provides a better value proposition than the clearance pricing observed for the straight and wavy hair model. That specific unit sold out at 552.99 dollars, which is significantly higher than the current 454.99 dollar price point for the curly hair variant currently available at Best Buy. ## Strategic Purchasing Advice For shoppers planning holiday gifts, the current clearance deal offers a rare opportunity to secure premium hardware below standard seasonal promotional rates. Waiting for Black Friday may result in missed opportunities, as the limited-edition amber silk inventory is finite and no further restocks are expected for this specific colorway variant. ## Retailer Inventory Dynamics Retailers often utilize aggressive clearance pricing to optimize inventory turnover before introducing new seasonal product lines. By discounting the 2024 Airwrap i.d. model, Best Buy effectively balances the need to clear warehouse space with the goal of driving traffic. This dynamic highlights the importance of monitoring off-peak clearance cycles for electronics. ## Sources covering this story - https://mashable.com/tech/oct-16-dyson-airwrap-id-deal — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._