# Apple Introduces New Restrictions for Social Media Apps Usage time management for children on social media is coming. - **Source:** [9to5Mac](https://brifing.si/source/59447403-ce5b-427c-8132-8614f549929a) - **Published:** 2026-07-09 - **Topic:** [Marketing](https://brifing.si/c/marketing) - **Original article:** - **On Brifing:** https://brifing.si/s/0aec8edf-29e4-45b3-802a-deaa2d11824d ## New Age Rating Questions Apple has added new age rating questions to App Store Connect for apps that include social media features. These questions will help parents better manage their children's social media usage. ## Time Allowances The Time Allowances feature, coming with iOS 27, iPadOS 27, and macOS 27, will offer parents flexibility in managing their children's time spent on categories like Entertainment, Games, and Social Media. ## Definition of Social Media Capabilities Apple defines social media capability as the ability to redistribute, expand, or interact with user-generated content through a social feed or similar discovery method. ## Restriction for Under 13 If apps offer social media capabilities, they will automatically receive a '13+' age rating and be added to the Social Media Time Allowances category unless these features are disabled for users under 13. ## New Label in App Store Apps with social media capabilities will display a new 'Social Media' content descriptor on their App Store product pages. This will help parents better identify such apps. ## Mandatory for Developers Starting September 2026, developers will be required to answer these questions when submitting new apps or updates. This also applies to notarization submissions for alternative distribution. ## Sources covering this story - [9to5Mac — Apple Adds New Questions for Social Media Features](https://9to5mac.com/2026/07/09/apple-adds-social-media-questions-to-app-store-connect-age-rating-questionnaire/) - [Latest News - Apple Developer — Apple Adds Social Media Question to App Store](https://developer.apple.com/news/?id=tlur8uvi) --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._