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How to Protect Your Privacy on Smart TVs

Practical steps to prevent your television from spying on you.

Linus Tech Tips2 min

1How Smart TVs Collect Data

Smart TVs can record viewing habits, app usage, and even conversations. This data is used for ad targeting and personalized content. Some models collect additional data through microphones and cameras. A 2021 study revealed 87% of popular TV brands share user data with third parties.

2Checking Privacy Settings

Navigate to 'Privacy' or 'Data Collection' in your TV's settings menu. Here you can disable options like ad ID and viewing history sharing. Some models may collect data through features like 'Voice Assistant' and 'Motion Control'. Samsung's 2022 models include an additional 'Privacy Mode'.

3Managing Microphone and Camera

Consider physically disabling your TV's microphone if you don't use voice commands. Some premium models have mechanical covers for cameras. Otherwise, you can use special adhesive covers. LG launched a new camera-less model series in 2023.

4Network Security Measures

Connect your TV to a secure network and regularly check for software updates. Some users encrypt data traffic by using VPNs, though this may block certain smart TV apps. A 2022 test found 63% of TVs without security updates were vulnerable to cyber attacks.

5Third-Party App Permissions

Review data sharing permissions for apps like Netflix and YouTube. Some games and apps from the app store may request excessive permissions. In 2020, a security firm discovered a popular TV game had leaked data from 1.2 million users.

6Alternative Usage Methods

Try using your TV in 'dumb mode' by connecting an external media player to disable smart features. Some users never connect their TVs to the internet. A 2023 survey showed 18% of US users operate their smart TVs this way.

7Researching Manufacturer Policies

Read your TV brand's privacy policy to understand how data is used and shared. Some manufacturers offer models that completely refuse data collection. For example, a 2022 brand gained attention with its 'zero-data-collection' policy.

8Future Privacy Standards

New EU digital laws are forcing smart TV manufacturers to be more transparent. Starting 2025, all devices must have 'easily accessible privacy settings'. Consumer groups are lobbying for similar regulations in the US.

Original article: Linus Tech Tips — Akıllı TV'lerde Gizlilik Nasıl Korunur?