Apple's upcoming Beats 360 headphones leaked
Design and color options specifically coded for MacBook Neo users stand out.
1Scale of the leak
Apple's yet-to-be-announced Beats 360 headphones appeared on multiple retail websites before being quickly taken down. Listings on Amazon UK, Apcom Slovakia, and Misco contained detailed information about the design and specifications. Reddit users shared more than half a dozen photos of the product. The leaks provide comprehensive insights into what appears to be Apple's next major audio product release.
2Design details
The Beats 360 features a distinct design different from current Beats models. It includes a separate padded section on the underside of the headband and more open mesh on the earcups. Both the headband padding and ear cushions are detachable and will be sold separately as an 'Extra Cushion Kit'. Two cushion options will be available: Performance Knit and UltraPlush, suggesting Apple's focus on customization.
3MacBook Neo connection
The color options for Beats 360 appear specifically designed to match MacBook Neo's aesthetic. Available in Sky, Black, Navy, Cloud, Pink, and Volt (a bright neon yellow), the headphones offer significantly more variety than the Studio Pro's four or Solo 4's three colors. The Volt color specifically matches MacBook Neo's Citrus finish, indicating Apple's ecosystem integration strategy.
4Technical specifications
Beats 360 features active noise cancellation (ANC) claimed to be 1.75x more effective than Beats Studio Pro. Surprisingly, the headphones don't contain Apple's H2 or any other proprietary chip. With IPX4 water and sweat resistance rating, the headphones work with both Apple and Android devices. Battery life promises all-day performance even with ANC enabled, addressing a common consumer pain point.
5Practical features
The headphones feature a fold-flat design and come with a 'woven ripstop fabric carrying case'. Priced at £331.99 on Misco and $299 on DataVision, the product's launch date remains unconfirmed. However, its appearance across multiple retailers suggests an imminent release. The inclusion of premium materials and thoughtful accessories positions this as a high-end offering in Apple's audio lineup.
6Celebrity connection
Football star Lamine Yamal was spotted wearing what now appear to be Beats 360 headphones in several Instagram posts earlier this summer. Yamal's usage suggests Apple is targeting professional athletes as part of its marketing strategy. This aligns with the product's detachable, washable components and robust build quality - features valuable for active users.
7Marketing implications
Apple appears to be struggling with pre-launch leaks, with this being the second major product reveal this week following camera-equipped AirPods spotted in macOS 26.7. Such comprehensive leaks challenge Apple's tightly controlled product announcement strategy. When specifications and pricing become public prematurely, it complicates the company's ability to manage consumer expectations and marketing timelines effectively.
8Market impact
Beats 360's features and price point could significantly disrupt the premium headphone market. Its ANC performance and cross-platform compatibility, combined with MacBook Neo-specific design elements, create a compelling proposition. Apple's move may challenge Bose and Sony's dominance in the high-end segment. Industry analysts expect an official announcement soon, given the breadth of retailer exposure the product has already received.
Original article: Macworld — Apple'ın yeni kulaklıkları Beats 360 sızdırıldı