# How to Calculate Share of Voice for SEO Steps to measure your brand visibility in competitive landscapes. - **Source:** [Backlinko](https://backlinko.com) - **Published:** 2026-04-30 - **Topic:** [Marketing](https://brifing.si/c/marketing) - **Original article:** - **On Brifing:** https://brifing.si/s/0e5458f0-bfef-4413-b607-9deaefc5901c ## What Is Share of Voice? Share of voice measures your brand's visibility in competitive environments. It shows how much presence you have in channels like organic search, social media, and AI. This metric captures insights traditional traffic data misses. ## Why Is It Important? Share of voice helps you understand your brand's role in consumer decision-making. With the rise of AI and zero-click searches, traditional traffic data falls short. This metric is the most effective way to measure real visibility. ## Organic vs AI Share of Voice Organic share of voice measures your share of traditional search traffic. AI share of voice analyzes how often your brand appears in tools like ChatGPT. Together, they provide a comprehensive view. ## What’s a Good Share of Voice? There’s no universal standard for share of voice. Market leaders have a higher share, while new brands should aim for a mid-range share. Competition intensity and market size also influence this ratio. ## Measurement Steps Measuring share of voice involves four steps: identifying target keywords, analyzing competitor performance, calculating organic and AI visibility, and turning this data into strategy. ## Calculating Organic Share of Voice Organic share of voice measures your traffic share for target keywords. For example, if 100 keywords generate 50,000 monthly visits and you capture 15,000, your share of voice is 30%. ## Calculating AI Share of Voice AI share of voice measures how often your brand appears in tools like ChatGPT. For example, if you appear in 45 out of 100 queries, this ratio reflects your AI visibility. Compare it with competitors for deeper insights. ## Turning Data into Strategy Share of voice data can shape your brand strategy. It helps identify where you’re most visible and which areas need improvement. ## SEO and PR Collaboration Share of voice unites SEO and PR teams around a common metric. SEO teams boost visibility with keywords, while PR teams enhance brand awareness in media. ## Social Media and Product Reviews Social media teams can increase brand conversations on platforms like Reddit and LinkedIn. Product teams can secure better reviews on sites like G2 and Capterra to boost share of voice. ## A Metric That Grows Over Time Measuring share of voice is an evolving process. Start with organic and AI search metrics, then gradually add other channels for a comprehensive analysis. ## Conclusion Share of voice is a critical metric for understanding your brand’s competitive position and shaping your strategy. Start by measuring organic and AI search, then expand to other channels for a complete view. ## Sources covering this story - https://backlinko.com/share-of-voice — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._