Great Question is Hiring Senior Demand Generation Manager
Career opportunity in AI-powered customer research innovation
1AI-Powered Customer Research Platform
Great Question provides an all-in-one AI solution for customer research, integrating participant recruitment, study execution and insight sharing. Used by industry leaders like Gusto and Canva, this Y Combinator-backed startup launched its beta in 2021 with a mission to democratize research. The platform enables teams to conduct interviews, surveys and prototype tests with their own customers efficiently.
2Ownership of Demand Engine
The role is accountable for generating high-intent lead flow and maintaining SQL (Sales Qualified Lead) quality. Focus lies on revenue metrics rather than vanity marketing KPIs. Leveraging AI, automation and contractors, the position aims to outperform industry standards with lean resources. Quarterly variable compensation is directly tied to SQL attainment with uncapped earning potential.
3Multi-Channel Strategy Development
Requires strategizing across 8+ channels including organic search, AI search (AEO), content and events. Regular ROI measurement for each channel is mandatory. Collaborates with Growth Lead and GTM Engineer to build AI-assisted workflows for personalization and automation. Experience with marketing automation tools like HubSpot or Cargo is essential for system building.
4Target Audience Segmentation
Focuses on technical practitioner audiences like UX researchers and product managers. Emphasizes attracting quality buyers over quantity. Accelerates the hypothesis → launch → measurement cycle with Product Marketing. Tightly monitors MQL → SQL → SQO funnel conversions with data-driven optimization decisions.
5Scalable Execution Capability
Prioritizes systems and AI over team expansion to achieve scale. Candidates must demonstrate quantifiable AI implementation results in previous roles. Offers competitive OTE (On-Target Earnings) packages tailored to experience and location. Variable compensation is uncapped and earned quarterly based on SQL performance.
6Culture and Work Environment
The company culture emphasizes high trust, autonomy and emotional intelligence. Fully remote organization encourages using AI not just for efficiency but creative boundary-pushing. Commits to discrimination-free workplace with inclusive practices. All hiring and compensation decisions follow equitable evaluation frameworks.
7Candidate Profile Requirements
Seeks 5-8 years B2B demand gen or growth marketing experience, preferably in SaaS. Must have owned and delivered pipeline/SQL targets previously. Strong channel investment judgment is critical. Requires proven experience integrating AI into workflows with measurable output. Bonus points for marketing technical products to practitioner audiences.
8Career Opportunity Significance
This role represents a rare chance to shape AI's transformative role in marketing. Offers experience at the intersection of traditional demand gen and next-gen AI approaches. Provides platform to set new standards in customer research methodologies. Ideal stepping stone for professionals specializing in technical product marketing with cutting-edge tools.
Original article: Hacker News: Front Page — Great Question, Kıdemli Talep Yaratma Yöneticisi Arıyor