# Young Entrepreneur Finds Success in Rural Spain Mario Pérez redefines professional success by operating a local business in Cuenca. - **Source:** [El Confidencial – España](https://www.elconfidencial.com/espana) - **Published:** 2026-11-06 - **Topic:** [careers](https://brifing.si/c/careers) - **Original article:** - **On Brifing:** https://brifing.si/s/11148c53-a3be-47a6-b9ae-980f8063226e ## Redefining Professional Success Mario Pérez, a 28-year-old entrepreneur, has chosen to build his future in Valdemoro-Sierra, a village in Cuenca with fewer than 100 residents. Moving from Valencia in the summer of 2023, he prioritizes staying in his ancestral home over urban career advancement, defining success as the ability to remain in his chosen community. ## From Employee to Owner Before launching his own venture, Pérez completed studies in forest management and gained two years of experience working as a waiter in his grandparents' village. This background provided the necessary skills to manage Bar Haro, a business named to honor the establishment where his father grew up, effectively bridging past and present family history. ## Economic and Housing Advantages Relocating to a small municipality has offered Pérez tangible economic benefits that were unattainable in his native Valencia. Specifically, he was able to purchase his own home, highlighting how rural living can provide a path to property ownership and financial independence that remains increasingly difficult for young people in major Spanish metropolitan areas. ## Social Role of the Bar Bar Haro serves as more than a commercial entity; it acts as a vital social hub for the local population. By providing a dedicated space for neighbors to gather and share their daily lives, Pérez plays a crucial role in maintaining the social fabric of a village with a very limited number of residents. ## Broader Rural Migration Trends Pérez is part of a growing cohort of young professionals, including remote workers like Gabriel Yáñez in Soria, who are reconsidering their futures outside of cities. These individuals are leveraging technology and lower costs of living to secure higher quality housing and a different pace of life, challenging traditional urban-centric career paths. ## Historical Context of Rural Life The shift in rural demographics is underscored by the experiences of long-term residents like 90-year-old Prudencio Martínez. His reflections on nine decades of life in Cuenca highlight the evolution of local customs, labor, and neighborly relations, illustrating a transition from the historically demanding lifestyle of the past to modern, community-focused rural existence. ## Natural Assets of Cuenca Valdemoro-Sierra offers significant environmental attractions that complement the rural lifestyle. The area features the La Balsa waterfall, with streams flowing toward the Guadazaón River, and is located near the Lagunas de Cañada del Hoyo, which were officially declared a Natural Monument in 2007, enhancing the region's appeal for residents and visitors alike. ## Commitment to Rural Stability Despite the inherent challenges of operating a hospitality business in a sparsely populated region, Pérez remains steadfast in his commitment. His priority is not professional expansion in a large city, but rather the sustainability of his current life. He views his ability to stay in the village as his ultimate personal achievement. ## Sources covering this story - https://www.elconfidencial.com/espana/2026-11-06/mario-perez-bar-pueblo-cuenca-menos-100-habitantes-1qrt-1tna_4460069/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._