# Efforts to Attract People to Social Media 18 Years Ago What were the growth strategies for social media in the early days? - **Source:** [GaryVee](https://brifing.si/source/3c7947d4-08bd-4f22-ab4e-c365a727a32f) - **Published:** 2026-07-25 - **Topic:** [Marketing](https://brifing.si/c/marketing) - **Original article:** - **On Brifing:** https://brifing.si/s/141d7ab3-dcc0-4e6a-9f7e-4be68796205f ## The Early Days of Social Media Eighteen years ago, social media platforms were still in their infancy. Marketers were trying various strategies to attract users to these new platforms. Streaming methods and content sharing were prominent. ## Growth Strategies Organic methods were predominant for social media growth at that time. Viral content and campaigns that increased user interaction were important. Marketers were trying to discover the potential of these platforms. ## Challenges and Obstacles It took time for users to adapt to social media. Technological infrastructure and internet access were limited. Marketers had to come up with creative solutions to overcome these barriers. ## Success Stories Some brands achieved great success on social media in the early days. They used rewards and interactive content to attract users to the platforms. These strategies laid the foundation for today's marketing techniques. ## Transformation and Impact Over time, social media changed user habits. Marketers closely followed this transformation and updated their strategies. Today's digital marketing understanding was shaped by these early experiences. ## Looking to the Future The efforts made 18 years ago laid the foundation for today's social media giants. For marketers, this period was a process full of important lessons. This historical perspective is critical for understanding future trends. ## Sources covering this story - https://www.youtube.com/shorts/UbKN0T69xAw — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._