# Cinco House: A Home Reflecting Personal Transformations in São Paulo Designed by Memola Estúdio, this house translates inhabitants' transformations into architecture. - **Source:** [ArchDaily Global](https://brifing.si/source/b856ce4a-b51b-4705-954b-40620e034caa) - **Published:** 2026-07-23 - **Topic:** [Design & UX](https://brifing.si/c/design) - **Original article:** - **On Brifing:** https://brifing.si/s/145a0aab-a9c1-4381-baef-03d2522ba446 ## The Philosophy of Cinco House Cinco House is a residential project in São Paulo designed to reflect the personal transformations of its inhabitants. Created by Memola Estúdio, it aims to turn architecture into an emotional experience. ## Location and Environment The project is located in the heart of São Paulo, in a residential area with tree-lined streets and a serene atmosphere. This location offers a softened urban density. ## Architectural Approach The original structure of Cinco House features precise and restrained lines. Memola Estúdio preserved this architectural configuration while integrating the family's emotional references and material preferences. ## Design Process The design process was led by Veronica Molina, with team members like Amanda Sarak and Giovana Almice meticulously handling the project's details. ## Materials and Details The project reflects the family's accumulated material preferences over time, giving the house a personalized atmosphere. ## The Significance of Cinco House Cinco House demonstrates that architecture is not just a physical structure but also an emotional experience. This project is an inspiring example of how personal transformations can be reflected in architecture. ## Sources covering this story - https://www.archdaily.com/1181357/cinco-house-memola-estudio — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._