# Binance Unveils Multi-Asset Financial Super App Strategy Binance is expanding beyond crypto, ushering in a new era in financial services. - **Source:** [CryptoCurrency – Finance Magnates | Financial and business news](https://brifing.si/source/b5a2ce51-ec8e-4702-886b-778de5971605) - **Published:** 2026-07-15 - **Topic:** [Finance](https://brifing.si/c/finance) - **Original article:** - **On Brifing:** https://brifing.si/s/153f5f0c-85d6-4edf-8e15-590849bc2d7a ## Binance's New Strategy Binance has unveiled a plan to create a multi-asset financial super app, moving beyond the crypto world. This strategy combines traditional brokerage, stablecoin payments, and tokenized securities on a single platform. ## US Stock Trading Binance has launched US stock trading for global users outside the United States. This service is provided through partners like Nest Trading and Alpaca, offering commission-free trading, fractional shares, and USDC payments. ## Tokenized Securities Binance plans to offer tokenized securities alongside traditional brokerage. These products will be issued by BTECH Holdings and backed by US stocks and ETFs. ## Two-Layer Equity Model Binance aims to offer both traditional brokerage and tokenized securities in parallel. This will provide users with access to both traditional and tokenized assets. ## Expanding User Access Binance co-founder Yi He stated that the platform aims to reach the next 3 billion users. This will be achieved by making it easier for users to access various asset classes and diversify their portfolios. ## The Importance of a Financial Super App Binance's multi-asset financial super app strategy marks the beginning of a new era in financial services. It will allow users to seamlessly transition between traditional and blockchain-based financial services. ## Sources covering this story - https://www.financemagnates.com/cryptocurrency/exchange/binance-calls-its-multi-asset-strategy-a-financial-super-app/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._