# Tatiana Shalalvand Joins Cherry to Support Legora and Lovable Mafia Founders Shalalvand aims to bolster innovative startup ventures. - **Source:** [Sifted](https://sifted.eu) - **Published:** 2026-09-25 - **Topic:** [Entrepreneurship](https://brifing.si/c/entrepreneurship) - **Original article:** - **On Brifing:** https://brifing.si/s/192ce20e-0983-46bf-95cb-d8f2a67a413d ## New Role at Cherry Tatiana Shalalvand has recently joined Cherry, a venture capital firm known for backing innovative startups. Her role focuses on identifying and supporting promising founders, particularly those behind Legora and Lovable Mafia. Shalalvand brings a wealth of experience in startup ecosystems, aiming to provide strategic guidance and resources to these emerging ventures. ## Focus on Legora Legora, one of the startups Shalalvand is set to support, is recognized for its innovative approach in its industry. The company has shown significant potential in its early stages, attracting attention from investors. Shalalvand's involvement is expected to accelerate Legora's growth trajectory, providing both financial backing and strategic insights to navigate the competitive landscape. ## Support for Lovable Mafia Lovable Mafia, another startup under Shalalvand's purview, has been making waves with its unique business model. The company has demonstrated strong market traction and a clear vision for scaling. Shalalvand's support will likely enhance Lovable Mafia's operational capabilities and market positioning, ensuring sustained growth and innovation. ## Shalalvand's Background Tatiana Shalalvand brings a robust background in venture capital and startup ecosystems. Her previous roles have seen her successfully mentor and invest in numerous high-potential startups. Her expertise in identifying market opportunities and fostering innovation makes her a valuable asset to Cherry and the startups she supports. ## Strategic Guidance Shalalvand's role extends beyond financial investment. She is expected to provide strategic guidance to Legora and Lovable Mafia, helping them refine their business models and scale effectively. Her hands-on approach aims to address challenges early and capitalize on growth opportunities, ensuring long-term success for these startups. ## Impact on Cherry Shalalvand's addition to Cherry strengthens the firm's ability to identify and nurture high-potential startups. Her focus on Legora and Lovable Mafia aligns with Cherry's mission to support innovative ventures that can disrupt industries. This strategic move enhances Cherry's portfolio and reinforces its reputation in the venture capital community. ## Future Prospects With Shalalvand's support, Legora and Lovable Mafia are poised for significant growth. Her strategic insights and resources will likely enable these startups to achieve key milestones and attract further investment. The collaboration underscores the importance of experienced mentorship in the early stages of startup development. ## Broader Implications Shalalvand's involvement with Legora and Lovable Mafia highlights the critical role of venture capital in fostering innovation. Her strategic approach not only benefits the individual startups but also contributes to the broader startup ecosystem. This move sets a precedent for how experienced investors can drive meaningful change and growth in emerging ventures. ## Sources covering this story - https://sifted.eu/articles/tatiana-shalalvand-cherry-ventures-interview-legora-lovable-nordics/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._