# Next Launches Two New LED Christmas Tree Skirts Traditional festive designs with built-in lighting elevate holiday decor - **Source:** [Latest from Ideal Home in News](https://brifing.si/source/02eb50e1-30c6-4c23-9764-bbec266c1242) - **Published:** 2026-09-29 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/19b77e2f-6d05-403e-b4e1-ad5204fc92bc ## New product line expansion Following the viral success of their gingerbread house tree skirt in September 2025, Next has introduced two additional LED-lit designs. The House Scene and Red Festive skirts retail for £35 each, continuing the brand's strategy of early holiday product launches. Both new designs offer more traditional Christmas aesthetics compared to the playful gingerbread version. Retail experts note Next's pattern of releasing seasonal decor items well ahead of the holiday rush to capitalize on early shoppers. ## Design details: House Scene The House Scene skirt features a painted winter village with miniature wreaths and garlands adorning pastel-colored houses. Like its gingerbread predecessor, it incorporates twinkling LED lights visible through house windows. The design mirrors current trends in nostalgic holiday decor, with careful attention to miniature details that create a storybook aesthetic. This product follows the successful formula of Next's previous decor items that blend traditional motifs with subtle lighting effects. ## Design details: Red Festive The Red Festive skirt presents a more urban Christmas scene, depicting shoppers on snowy city streets. Its LED lights shine through high-rise building windows, creating depth and atmosphere. The design draws inspiration from successful light-up decor items like M&S's city-themed candles, adapting that concept for tree skirts. Both new skirts measure Size One, suitable for standard artificial tree bases they're designed to conceal. ## Market positioning Next positions these skirts as premium decor upgrades, emphasizing their dual function of hiding unsightly tree stands while adding ambient lighting. The brand differentiates itself from competitors like Habitat's natural fiber skirts or M&S's tinsel versions by combining traditional aesthetics with subtle tech integration. At £35, these items sit in the mid-range price point for holiday decor, targeting consumers willing to invest in reusable, statement pieces. ## Decor strategy The LED-lit skirts address a specific gap in holiday decorating - providing secondary lighting beneath the tree. While most focus remains on tree-mounted lights, these skirts create a glowing base that enhances overall ambiance. Next's product description emphasizes how this additional lighting layer makes decorations appear more magical, a selling point that resonates with decor-conscious consumers seeking cohesive themes. ## Complementary products Alongside the light-up skirts, Next offers several non-lit alternatives including a bold striped design, chunky knit version, and tartan check option. This product range allows customers to mix and match styles while maintaining the brand's signature aesthetic. The variety demonstrates Next's understanding of diverse holiday decor preferences, from traditional to contemporary interpretations. ## Retail timing strategy Next's September release follows their proven strategy of launching holiday items early to build anticipation and avoid stock issues. The immediate sell-out of last year's gingerbread skirt validates this approach. Early launches also allow the brand to capitalize on social media sharing as consumers begin planning their holiday decor months in advance, creating organic marketing momentum. ## Category significance These launches reinforce Next's position as a leader in innovative yet accessible holiday decor. The combination of traditional Christmas imagery with functional lighting addresses evolving consumer expectations where decor serves both aesthetic and atmospheric purposes. The product development reflects careful trend analysis of what makes holiday items go viral - nostalgia, shareability, and subtle tech integration. ## Sources covering this story - https://www.idealhome.co.uk/all-rooms/next-light-up-christmas-tree-skirts — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._