AULA Launches Neos 75 Keyboard Featuring Integrated Hi-Fi Control Console
The Neos 75 merges Renaissance-inspired aesthetics with a unique, synth-like hardware control deck.
1Strategic Brand Pivot
AULA, historically known for budget-friendly RGB gaming peripherals, is shifting its market positioning with the Neos 75. This launch marks the debut of their AULA.New Renaissance division, which focuses on premium materials and art-history-inspired design. The company is moving away from its tarantula-branded identity toward a sophisticated, high-end hardware aesthetic.
2Integrated Control Console
The keyboard features a distinct right-side console that mimics vintage hi-fi equipment and Teenage Engineering synthesizers. It includes two slotted metal knobs for volume and navigation, alongside three round media buttons. This cluster, which also houses a 2.3-inch color display, serves as the primary interface for system controls and custom functions.
3Material and Build Quality
Constructed from a single-piece CNC-machined aluminum chassis, the Neos 75 emphasizes durability and premium tactile feedback. The board features full metal keycaps, a rarity in mass-produced mechanical keyboards, finished in four deity-themed colors. These include Venus silver, Hades black, Selene gray, and Athena white, reflecting the brand's new focus on artistic themes.
4Customizable Hardware Interface
Users can remap all console controls, including the media buttons and knobs, via AULA’s driver software. The lower knob provides quick access to screen pages and a built-in calculator, catering to productivity-focused users. This level of customization allows the keyboard to function as a dedicated macro pad beyond its primary typing utility.
5Internal Acoustic Engineering
The typing experience is managed through a gasket-mounted assembly designed to optimize sound profiles. Internally, the board utilizes layers of PORON foam, an IXPE switch pad, and a PET sheet. These components work together to dampen noise and refine the acoustic output of the custom low-profile Kailh switches used throughout the board.
6Connectivity and Compatibility
The Neos 75 supports wired, 2.4GHz, and Bluetooth connections, powered by a 4,200mAh battery. It is compatible with VIA software and AULA’s A HUB 3.0, ensuring remapping capabilities on both Windows and macOS platforms. The board measures approximately 14.7 by 4.8 inches, maintaining a compact 75% layout despite the added console.
7Market Positioning Analysis
With a launch price of ¥1,299 in China, AULA is entering the premium segment against competitors like NuPhy and Lofree. This move represents the brand's first foray into higher-tier pricing, challenging established low-profile keyboard favorites. The inclusion of a built-in screen and metal knobs differentiates it from existing market alternatives currently available.
8Future Global Availability
While preorders opened in China on October 23, the global release date remains pending. The brand has not yet announced official US pricing or specific international shipping timelines. Analysts should monitor how this design-centric approach influences AULA's long-term reputation among keyboard enthusiasts and whether the premium strategy succeeds globally.