# Perkins&Will's Jeronimo Faria Lima Building Redefines Urban Integration São Paulo's mixed-use project prioritizes urban experience over skyline dominance. - **Source:** [ArchDaily Global](https://brifing.si/source/b856ce4a-b51b-4705-954b-40620e034caa) - **Published:** 2026-09-25 - **Topic:** [Design & UX](https://brifing.si/c/design) - **Original article:** - **On Brifing:** https://brifing.si/s/1c66b5c2-11a4-4aca-bacd-517ab7646a29 ## Urban Context Integration The Jeronimo Faria Lima building occupies a strategic intersection between São Paulo's bustling Brigadeiro Faria Lima Avenue and the pedestrian-friendly Jeronimo da Veiga Street. Rather than competing with the skyline, the 20,500 m² mixed-use development focuses on creating meaningful urban interactions. The design team led by Douglas Tolaine deliberately avoided height as the primary statement, opting instead for architectural elements that facilitate street-level engagement. ## Design Team Composition Perkins&Will's São Paulo office assembled a multidisciplinary team including Lara Kaiser, Fernando Vidal, and Adriana Barbosa for coordination. The project team features specialists like Rodrigo Oliveira for landscape design and Foco Luz e Desenho for lighting solutions. This collaborative approach combines international firm expertise with local knowledge, addressing both global design standards and specific urban challenges of Jardim Europa neighborhood. ## Material Selection Strategy The building incorporates products from Guardian Glass, RODECA GMBH, and Portobello Shop, emphasizing durability and aesthetic coherence. Material choices reflect São Paulo's urban context while meeting sustainability benchmarks. The selection process balanced technical requirements from Lucio Engenharia with Perkins&Will's design vision, creating a material palette that responds to Brazil's climatic conditions. ## Spatial Organization The project's program combines office spaces with mixed-use functions across its 20,500 m² footprint. The spatial configuration addresses density challenges through vertical zoning while maintaining human-scale experiences at street level. Circulation patterns connect interior spaces to urban pathways, blurring boundaries between private development and public realm. ## Construction Timeline Scheduled for completion in 2026, the project represents a mid-term addition to São Paulo's architectural landscape. The construction phase managed by Lucio Engenharia follows extensive design development by Perkins&Will's team. This timeline accommodates complex urban site constraints while delivering a project that will influence future developments along Faria Lima Avenue. ## Lighting Design Approach Foco Luz e Desenho's lighting strategy enhances both daytime appearance and nighttime presence. The solution integrates functional illumination with architectural expression, considering views from adjacent streets and buildings. Lighting becomes a tool for wayfinding and creating distinct identities for different program areas within the mixed-use development. ## Landscape Integration Rodrigo Oliveira's landscape design mediates between the building's hard architecture and Jardim Europa's green character. The approach extends interior spaces outward while filtering urban intensity. Plant selections and hardscape materials reference local ecology while meeting the durability demands of a high-traffic urban location. ## Urban Design Impact The project establishes new standards for contextual architecture in São Paulo's financial district. By prioritizing pedestrian experience over iconic form, it demonstrates how large developments can contribute to urban quality. The design's success may influence future projects along Faria Lima Avenue, potentially shifting emphasis from isolated towers to integrated urban pieces. ## Sources covering this story - https://www.archdaily.com/1185833/jeronimo-faria-lima-building-perkins-and-will-sao-paulo — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._