# Google is bringing third-party app stores to the Play Store Google is preparing a major update for the Play Store. - **Source:** [Android Authority](https://brifing.si/source/01374d39-7ab2-4795-8e0a-444a0e7b4327) - **Published:** 2026-07-22 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/1da6f3b3-12e0-49b1-b4e9-43969a90bcb0 ## A New Era for Google Play Store Google is working on a new feature that will support third-party app stores in the Play Store. This change will allow users to install apps from different stores. Additionally, a new option called Play Labs is in testing. This feature will enable users to try out new functionalities. ## Impact of the Epic Games Settlement Google's support for third-party stores emerged as a result of its dispute with Epic Games. The 2024 antitrust ruling came back into effect, forcing Google to make this change. The company also confirmed that users will be able to install new stores directly from the Play Store. ## Play Labs and Other Innovations Play Labs will allow users to test new features, similar to other Google products. However, this option is not currently functional. Likewise, the third-party store option is also inactive. Google plans to roll out these features gradually. ## New Search Bar Google introduced a new two-row search bar in the Play Store. This bar will support longer and more natural language queries. A new prompt called 'Ask Store' is also among the added features. The upgraded search bar will be rolled out gradually in the coming weeks. ## Features in Testing Although Play Labs and third-party store options are not currently working, Google is expected to release them soon. APK teardowns provide hints about future updates, but it's important to remember that these features may not make it to the official release. ## What It Means for Users These changes will give users more options. The addition of third-party stores could increase competition and improve app quality. Google's move is seen as part of its efforts to enhance user experience. ## Sources covering this story - https://www.androidauthority.com/google-play-store-third-party-stores-3690036/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._