Assucena and João Camarero Perform at Social Entrepreneur Award Ceremony
The duo will present Brazilian music classics at the 22nd Social Entrepreneur Award in São Paulo.
1Musical Tribute to Impact
Singer Assucena and guitarist João Camarero will perform at the 22nd Social Entrepreneur Award on November 16. Hosted at Sala São Paulo, the event recognizes leaders driving socio-environmental change. The duo will deliver three distinct musical segments throughout the two-hour ceremony, blending artistic expression with the celebration of national social initiatives.
2Artistic Curatorship and Purpose
The artistic direction is led by Jeff Ares of the Pedra agency, focusing on themes of hope and strength. Camarero emphasizes that culture acts as an active force for transformation rather than mere decoration. The repertoire aims to resonate with the ceremony's mission, highlighting the vital role of music in strengthening citizenship.
3Profiles of the Artists
Assucena, a Grammy Latino-nominated artist and former vocalist of As Baías, is recognized as a prominent trans voice in Brazilian music. João Camarero, 36, is a respected instrumentalist with three solo albums. The pair previously collaborated in February for a tribute show honoring the classic album À Flor da Pele.
4Recognizing Young Transformative Leaders
The ceremony begins by honoring three young leaders aged 14 to 24. Ana Luísa Brito, Dionísio Miguel, and Nantenin Diarra are recognized for their work in democracy and civic participation. These awards highlight the next generation of activists who are actively shaping the future of Brazilian institutional and social life.
5Social Innovation Finalists
Finalists for the Social Innovator of the Year include Rede Conexão Povos da Floresta, which provides internet to Amazonian communities, and NaPorta, a logistics solution for isolated regions. Additionally, the startup NoHarm is recognized for using artificial intelligence to prevent medical prescription errors, showcasing diverse approaches to solving critical national challenges.
6Solutions That Inspire
The 'Solutions That Inspire' category features the Instituto Fogo Cruzado, which maps armed violence data, and Social Brasilis, focused on digital literacy for vulnerable populations. The Casa Hunter organization is also a finalist for its efforts in reducing diagnosis times for rare diseases, demonstrating the breadth of the award's impact.
7Corporate Support for Impact
The 2026 edition is sponsored by major entities including Gerdau, Ambev, and Coca-Cola Brasil. Strategic partners such as Ashoka and the Fundação Schwab collaborate to ensure the visibility of these initiatives. This collective support underscores the importance of private sector engagement in fostering sustainable solutions for complex societal problems.
8Closing Networking Event
Following the award announcements, a cocktail reception will be held in the foyer of Sala São Paulo. The event features contributions from Casa Flora Importadora and Mica Chocolates. These partners emphasize that supporting social entrepreneurship is a natural extension of their commitment to building a more purposeful and inclusive future.
9Cultural Memory and Democracy
Assucena views the performance as a message for a divided country struggling to strengthen its institutions. By revisiting MPB classics, the artists seek to reinforce cultural memory as a pillar of democracy. The event ultimately serves as a platform where art and social activism converge to inspire broader civic engagement.