Vi Introduces Free International Roaming on Select Plans
Customers can stay connected in over 170 countries without extra charges.
1Free Roaming Benefit
Vodafone Idea (Vi) announced free international roaming on select postpaid, prepaid, and enterprise plans. Eligible customers can access this benefit in over 170 countries without purchasing separate roaming packs. The move aims to enhance the value of premium plans and attract frequent travelers. Vi’s postpaid plans start at ₹501, while prepaid and enterprise plans begin at ₹451.
2Annual Savings
Vi estimates that customers can save up to ₹9,000 annually with the new roaming benefit. The offering includes international data quotas and outgoing calling allowances, which vary depending on the plan. This initiative positions Vi as a cost-effective option for international travelers, particularly those on higher-value plans.
3Competitive Landscape
The telecom sector is increasingly competitive, with operators adding value to premium plans. Bharti Airtel recently partnered with Apple to bundle iCloud+, Apple TV, and Apple Arcade with its ₹999 and higher postpaid plans. Vi’s move to include free roaming aims to differentiate its offerings and retain customers who travel internationally.
4Customer Activation
Customers can activate the free roaming benefit through the Vi app by selecting eligible Roam-Free plans. This seamless process eliminates the need for additional purchases before traveling. Vi’s approach shifts from a pay-as-you-go roaming model to a built-in benefit, enhancing convenience for users.
5Strategic Shift
Vi’s Chief Marketing Officer Avneesh Khosla emphasized the company’s disruptive approach to international roaming. By integrating it into existing plans, Vi aims to solve customer pain points and make travelers feel valued. The initiative aligns with Vi’s campaign, 'Vi Pe Sab Hain VIP,' which promises inclusivity and meaningful benefits.
6Target Audience
The new roaming benefit targets high-value customers who frequently travel abroad. By bundling international connectivity into their plans, Vi aims to attract and retain this demographic. The company’s strategy focuses on making its services indispensable for international travelers.
7Plan Eligibility
Vi’s postpaid plans eligible for free roaming start at ₹501, while annual prepaid unlimited-data plans and enterprise plans begin at ₹451. The offering varies by plan, with different data quotas and calling allowances. This tiered approach ensures flexibility for customers with diverse needs.
8Industry Implications
Vi’s move reflects a broader trend in the telecom industry, where operators are enhancing premium plans to retain customers. By offering free international roaming, Vi sets a new standard for value-added services. This strategy could prompt competitors to innovate further in their offerings.
Original article: mint - industry — Vi Introduces Free International Roaming on Select Plans