# Samsung Teases Galaxy Z Fold 8's New Shape with Spider-Man The new foldable phone's design is showcased in Spider-Man: Brand New Day. - **Source:** [Android Authority](https://brifing.si/source/01374d39-7ab2-4795-8e0a-444a0e7b4327) - **Published:** 2026-07-15 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/2017df08-5be1-403b-a4b1-f3aa868f500c ## Samsung's New Strategy Samsung is using a clip from Spider-Man: Brand New Day to showcase the Galaxy Z Fold 8's new wider design. This move is part of the brand's strategy to integrate its products with popular culture. ## Samsung Products in the Movie The Spider-Man film features numerous Samsung devices, especially foldables and the Galaxy Watch. Main character Ned is seen using the Galaxy Z Fold 7 and Flip 7. ## Galaxy Unpacked Event The upcoming Galaxy Unpacked event in London will unveil the Galaxy Z Fold 8, Fold 8 Ultra, Flip 8, and new watches. Samsung is working hard to build excitement ahead of the event. ## Features of the New Design The Galaxy Z Fold 8's 'new shape' offers a wider screen, making it more suitable for communication. The film hints that the mysterious device is this new model. ## Brand and Entertainment Collaboration By partnering with a major film like Spider-Man, Samsung aims to reach a wider audience. Such collaborations boost brand awareness. ## Foldable Phone Market Samsung's move intensifies competition in the foldable phone market. The new design and features are designed to attract consumer interest. ## Sources covering this story - https://www.androidauthority.com/galaxy-z-fold-8-spider-man-ad-3687658/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._