Isern Serra blends Mediterranean vernacular architecture into London pizzeria
Curved built-in furniture and rounded edges create an intimate dining experience
1Concept inspired by Mediterranean architecture
Spanish designer Isern Serra drew from vernacular Mediterranean architecture for Napoli on the Road pizzeria in London's Soho district. The 1,240 sq ft space features rounded edges and curved built-in furniture. The design reflects chef Michele Pascarella's Italian heritage while reinterpreting the Mediterranean's architecture deeply connected to daily life. Plaster walls and wooden furniture lend a warm, informal atmosphere. Serra aimed to create spaces that encourage people to slow down and share meals, much like traditional Mediterranean homes.
2Spatial continuity through unified flooring
A key element in Serra's design is the continuous flooring that runs throughout the restaurant without material changes or level differences. This seamless surface visually expands the 860 sq ft ground floor and 380 sq ft basement while creating a sense of calm permanence. The restrained material palette includes metal-framed plasterboard walls and neutral flooring that serve as a minimalist canvas. The designer intentionally avoided visual breaks to reinforce the space's tranquil atmosphere and architectural unity.
3Functional elements integrated into walls
Rather than using standalone furniture pieces, Serra incorporated seating, shelving and display areas directly into the walls. This approach reduces visual clutter while adding sculptural quality, updating the Mediterranean tradition where architecture and furniture often merge. The built-in niches and benches enhance functionality while maintaining aesthetic cohesion. This solution also makes the space appear more spacious by eliminating freestanding furniture that would interrupt the clean lines.
4Material contrast creates depth
While warm textures and continuous surfaces dominate, industrial elements like the stainless steel bar counter introduce intentional contrast. The rounded-edge metal counter adds a contemporary layer that balances the surrounding soft architecture. According to Serra, this juxtaposition between reflective steel and soft mineral finishes creates a rich material dialogue that adds depth. The dark red hue in the downstairs dining room serves as a playful counterpoint to the otherwise neutral palette.
5Atmosphere through light and materiality
The deliberately pared-back design creates atmosphere through the relationship between light, materials and proportions rather than decorative elements. Bare walls and simple lighting fixtures allow natural light to diffuse softly while providing tactile quality. Serra notes these choices collectively create an interior that feels timeless, comfortable and culturally grounded. Rounded openings and archways reinterpret traditional Mediterranean construction techniques in a contemporary context for the two-level restaurant.
6Curved transitions guide spatial flow
Throughout the pizzeria, curved built-in furniture and softened edges reference the gentle transitions characteristic of Mediterranean vernacular architecture. Serra emphasizes how eliminating sharp corners generates a more relaxed, welcoming environment. The continuous spatial flow naturally guides movement through the restaurant. This design language makes the space feel less formal and more intimate, encouraging lingering and social interaction among diners.
7Synthesis of contemporary and traditional
The project harmonizes traditional Mediterranean architectural elements with modern restaurant design. Features like arches, softened corners and curved transitions - natural results of traditional construction techniques - are reinterpreted to soften the two-floor space and create calmness. Industrial details are introduced as balancing elements. This synthesis gives the interior a layered identity that respects heritage while feeling current.
8Architecture meets daily life
Isern Serra's design for Napoli on the Road embodies an approach where architecture enhances daily life experiences. The space brings the Mediterranean philosophy - where buildings are shaped by climate, craftsmanship and local materials - to central London. Honest materials, timeless forms and functional simplicity encourage visitors to slow down, gather and share meals. This project serves as an important case study for preserving cultural identity in contemporary commercial spaces through thoughtful, context-sensitive design.
Original article: Interior design | Dezeen — Isern Serra'nın Londra pizzacısında Akdeniz mimarisi