# €1 billion renovation of Bernabéu Stadium completed Real Madrid's historic stadium is now ready for 24/7 events - **Source:** [Architecture news and projects | Dezeen](https://brifing.si/source/50c21201-9cc6-48e0-8a7c-6ea605af10c3) - **Published:** 2026-07-23 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/2684e83b-7328-451d-9a6d-bcc66ee3185d ## Historic stadium's modern transformation Opened in 1947, Santiago Bernabéu Stadium underwent a €1 billion renovation led by GMP Architekten. The project aims to make the stadium suitable for 24/7 events rather than just a few hours of weekly use. The old concrete structure was clad in stainless steel panels, giving it a modern identity while preserving its historic character. ## Architectural innovations and flexibility The stadium's most striking features include its new facade and retractable roof, allowing quick transformation for concerts and major events. Integrated facilities like a new museum, restaurants, and gastronomic market significantly increase the venue's commercial potential beyond match days, creating multiple revenue streams. ## Creative solution to space constraints Surrounded by roads on all sides, the stadium couldn't use traditional pitch systems. Architects solved this with a unique underground greenhouse solution where the pitch stacks vertically. This innovative approach maximizes limited urban space while accommodating a metro line just 50 meters below the playing surface. ## Enhancing brand value The renovation significantly strengthened Real Madrid's global brand. The design prioritizes visual impact for the social media age, with stainless steel facades creating Instagram-worthy moments. These modern elements have transformed the stadium into one of Spain's most iconic structures while honoring its football heritage. ## Economic benefits The revamped stadium generates substantial revenue beyond match days. The Real Madrid Museum, second only to Prado Museum in visitor numbers, brings significant income with €35 admission fees. Daily operations of restaurants, a brewery, and gastronomic market further boost commercial utilization of the venue throughout the week. ## Ready for 2030 World Cup The completed renovation positions Santiago Bernabéu as a key venue for the 2030 World Cup co-hosted by Spain, Portugal and Morocco. This project sets a benchmark for how historic stadiums can be future-proofed, combining heritage preservation with cutting-edge functionality to serve both football and entertainment industries. ## Sources covering this story - https://www.dezeen.com/2026/07/23/santiago-bernabeu-renovation-future-stadium-gmp-architekten/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._