# Range Rover Ventures Beyond SUVs with New GT Model The Range Rover GT could mark the brand's first foray into non-SUV territory. - **Source:** [Ars Technica - All content](https://brifing.si/source/b728770c-8dda-457a-8986-84879c9fc42c) - **Published:** 2026-07-21 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/2714da82-5b6a-4690-8e85-b9b833769bf4 ## Range Rover's Bold Move Range Rover has become an icon in the luxury SUV segment. Now, the brand plans to step into a new market by building a vehicle that isn't an SUV. This move could be part of a strategy to expand its traditional image. ## The Mystery of the Range Rover GT The new Range Rover GT has been a long-term project in testing. Initially mistaken for an electric Velar, it turns out to be a completely new model. Tests at the Nürburgring and the Arctic Circle suggest a performance-focused vehicle. ## Design and Secrecy We haven't seen the Range Rover GT completely unmasked yet. However, recent images show the car is less disguised than earlier prototypes, hinting that the launch might be imminent. ## Competing Models The Range Rover GT aims to compete with electric sedans like the Lucid Air and Porsche Taycan. As the brand's first attempt in this segment, the car will combine luxury and performance. ## Electric Future The Range Rover GT could be a significant step in the brand's electric vehicle strategy. Producing an electric car outside the SUV segment might expand its future product lineup. ## Market Expectations The launch of the Range Rover GT will generate major interest in the automotive industry. The brand's first serious venture beyond SUVs could set a new standard in the luxury segment. ## Sources covering this story - https://arstechnica.com/cars/2026/07/heres-range-rovers-first-not-suv-the-range-rover-gt/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._