Oppo Prepares Pocket Gimbal Camera to Challenge DJI Dominance
The upcoming Fuyao device aims to disrupt the portable imaging market by 2026.
1Oppo Enters Gimbal Market
Oppo is developing a new pocket-sized gimbal camera, internally codenamed Fuyao, to challenge established leaders like DJI and Insta360. The company confirmed this imaging product line last September, aiming for a 2026 release. Internal confidence remains high as the brand prepares to expand its hardware portfolio beyond traditional smartphone offerings.
2Competitive Landscape Analysis
The portable gimbal market is becoming increasingly crowded with new entrants like the Insta360 Luna Pro and Luna Ultra. Vivo is also reportedly developing its own rival device to compete with the DJI Osmo Pocket series. Oppo has been conducting extensive competitor analysis to ensure its upcoming product stands out effectively.
3Advanced Imaging Specifications
Rumors suggest the device will feature a high-resolution 200MP camera paired with a large 1/1.12-inch type sensor. This hardware configuration aims to provide superior image quality in a compact form factor. Such specifications indicate Oppo is prioritizing professional-grade imaging capabilities to attract content creators who currently rely on existing market leaders.
4Hasselblad and Phone Integration
Oppo plans to leverage its partnership with Hasselblad for co-branding, likely enhancing color science and image processing. Furthermore, the device will feature seamless smartphone interconnection, allowing users to transfer captures directly to their phones for immediate editing. This ecosystem approach is designed to streamline the workflow for mobile-first content creators.
5Strategic Shift in Focus
Beyond the gimbal project, Oppo is refining its 2027 smartphone strategy to prioritize wider form factors. The company intends to integrate advanced artificial intelligence features into these wider designs to differentiate its future mobile offerings. This shift highlights a broader pivot toward innovative hardware shapes and enhanced software-driven user experiences.
6Foldable Development Status
Development of Oppo's upcoming wide foldable smartphone is nearing completion, according to recent reports. The design phase is almost finished, suggesting that the company is ready to move toward production. This device is expected to be a key component of their future strategy, focusing on the intersection of AI and hardware.
7Find X10 Ultra Uncertainty
In a significant strategic update, the highly anticipated Find X10 Ultra smartphone is currently on hold. There is a possibility that the device may be canceled entirely, reflecting a potential shift in Oppo's flagship product roadmap. This decision underscores the company's willingness to reallocate resources toward more promising future hardware projects.
8Market Impact and Outlook
Oppo's entry into the gimbal market signals a move to diversify revenue streams beyond smartphones. By combining high-end sensor technology with seamless mobile connectivity, they aim to capture market share from incumbents. The success of the Fuyao project will depend on how effectively they integrate these features into a user-friendly package.