Century-Old Leadership Lessons from Suzano CEO Beto Abreu
CEOs of two century-old companies share strategies for leading future generations.
1Vision for a Century-Old Company
Suzano CEO Beto Abreu shares lessons from the company's 100-year history. He emphasizes the critical importance of intergenerational knowledge transfer for sustainable growth. In his conversation with McKinsey senior partner Tracy Francis, he highlights the value of long-term strategies. Both leaders agree that preserving corporate memory is vital for the future.
2Adapting to Shifting Consumer Dynamics
Abreu explains how Suzano keeps pace with radical changes in consumer expectations. He shares the company's innovations to meet growing demand for sustainable products. The CEO details how younger generations' environmental concerns shape corporate strategy. He outlines how this transformation contributes to Suzano's 2025 sustainability goals.
3Post-Pandemic Leadership Insights
Francis analyzes how COVID-19 changed leadership approaches. McKinsey research shows increased importance of flexibility and quick decision-making during crises. Abreu shares how Suzano maintained operations despite supply chain disruptions. Both leaders agree digital transformation is now mandatory, not optional.
4Balancing Sustainability and Profitability
Abreu explains how Suzano, the world's largest private-sector carbon-negative company, aligns environmental sustainability with financial performance. He details strategies for preserving biodiversity while creating shareholder value. Francis notes this balance is becoming a priority for more companies. McKinsey data predicts ESG investments will reach $53 trillion by 2025.
5Managing Multigenerational Workforce
Abreu shares management strategies for Suzano's five-generation workforce. He explains balancing young talents' expectations with experienced employees' institutional memory. The CEO details mentorship programs and reverse mentoring practices. Francis cites McKinsey research showing multigenerational teams boost innovation capacity.
6Human Factor in Digital Transformation
Abreu explains how Suzano manages AI and automation's impact on employees. He outlines how technological progress shapes HR strategies. Francis notes the digital skills gap will affect 85 million workers globally by 2025. Both leaders emphasize the importance of reskilling programs.
7Local Values in Global Competition
Abreu shares how Brazil-based Suzano competes globally by blending local values with universal practices. He explains how efforts to protect Amazon rainforests strengthen international reputation. Francis notes growing consumer preference for local production. McKinsey data shows 70% of consumers will pay more to support local businesses.
8Leadership Legacy for the Next Century
Abreu and Francis discuss leadership qualities needed for companies' second centuries. They emphasize long-term thinking, flexibility, and sustainability. Both agree corporate purpose will become even more critical. This conversation offers valuable insights for established companies navigating change.
Original article: McKinsey Insights — Suzano CEO'su Beto Abreu ile Yüzyıllık Liderlik Dersleri