# Alberta launches regulated online gambling market 22 operators prioritize safe and responsible gambling. - **Source:** [ReadWrite](https://brifing.si/source/7a996b61-bc09-4e57-8483-78f2ad9dd914) - **Published:** 2026-07-14 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/28eaadcb-c789-4ef9-bed2-929739a1b7fd ## Alberta's new online gambling market Alberta officially launched its regulated online gambling market on July 13, 2026. This move is seen as one of the most significant developments in Canada's iGaming sector since Ontario's competitive framework in 2022. ## Starting with 22 licensed operators The new system began with 22 registered online gambling sites. Albertans can access international sportsbook and casino brands while playing in an environment built around consumer safeguards and responsible gambling standards. ## Goal: Moving away from offshore sites The Alberta government aims to steer players away from offshore gambling sites and towards licensed operators. These operators must adhere to Alberta's rules for accountability, security, and player protection. ## Consumer protection at the forefront The primary goal of the new regulation is consumer protection. Licensed operators are required to provide responsible gambling tools, such as deposit, spending, and time limits. ## Self-exclusion program Alberta launched a province-wide self-exclusion program. Players can block themselves from all regulated gambling sites and casinos through a single portal. ## Lessons from Ontario Alberta learned from Ontario's previous experiences to create a simpler and more effective system. This is seen as a significant step towards player safety and responsible gambling. ## Sources covering this story - https://readwrite.com/alberta-launches-regulated-online-gambling-market/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._