# Southwest Airlines Drops Very Short Route As Flights 50% Empty Southwest ends its 73-mile Hawaii route after failing to maintain profitable passenger load factors. - **Source:** [Simple Flying](https://simpleflying.com) - **Published:** 2026-11-10 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/2b2a1c00-8543-431f-914b-1a2d3f8cbb25 ## Strategic Route Network Adjustment Southwest Airlines is discontinuing its intra-Hawaii flight between Kahului and Kona, effective January 5, 2027. This 73-nautical-mile route represents one of the carrier's shortest links. The decision follows a broader trend of optimizing network efficiency as the airline balances its high aircraft productivity goals against the performance of specific regional segments. ## Persistent Low Load Factors Despite offering lower average fares than competitors, Southwest struggled to fill seats on the Kahului-Kona route. Data indicates the airline filled only 50.2% of available capacity during the 12 months ending July 2026. This performance significantly trailed the dominant operator, Alaska Airlines/Hawaiian, which maintained a much higher market share and seat utilization. ## Competitive Landscape in Hawaii The Hawaii market remains highly contested, with Alaska Airlines and Hawaiian Airlines holding a combined 76.8% of the passenger traffic on the Kahului-Kona corridor. Southwest, serving as the second-largest operator, failed to capture sufficient demand to sustain the route. The airline has also reduced its total intra-state flight frequencies by 17% since 2024. ## Operational Integration Challenges The short-haul flights were often integrated into larger itineraries, serving as connectors for aircraft arriving from the mainland. Flightradar24 data shows Boeing 737 MAX 8 aircraft operating these segments as part of a larger schedule. However, the operational complexity of these ultra-short hops did not translate into the necessary financial viability for Southwest. ## Defining Ultra-Short Services Southwest defines ultra-short services as routes covering less than 85 nautical miles. While the airline has increased such departures by 36% in 2026, these are primarily designed to facilitate connectivity through major hubs like Chicago Midway or Baltimore/Washington. The Kahului-Kona route lacked this strategic connectivity value, leading to its eventual termination. ## Shift in Network Focus Following the closure of the Kahului-Kona link, Southwest will shift its focus to other short-haul routes that offer better transfer opportunities. For instance, the Baltimore/Washington to Philadelphia route, covering 78 nautical miles, will begin serving as a key connection point for passengers. This reflects a pivot toward hub-and-spoke efficiency over point-to-point regional flying. ## Historical Context of Growth Southwest’s average flight distance has increased by 25% over the last two decades, driven by transcontinental expansion and international growth. Despite this, the airline continues to experiment with ultra-short routes to maximize aircraft utilization. The current average flight distance stands at 678 nautical miles, reflecting a hybrid operational model that balances long-haul and regional. ## Future Network Implications The termination of this Hawaii route underscores the airline's commitment to shedding underperforming assets to improve overall profitability. As Southwest navigates its position as North America's least punctual carrier, future network decisions will likely prioritize routes that support high-volume transfer traffic. Investors should monitor how these adjustments impact the airline's overall load factor metrics. ## Sources covering this story - https://simpleflying.com/only-73-miles-southwest-airlines-drops-very-short-route-as-flights-50pc-empty/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._