# Family Mart Japan Launches Campaign for Free Shopping via App Customers using the Fami Pay app can win full purchase reimbursements on November 11. - **Source:** [SoraNews24](https://soranews24.com) - **Published:** 2026-11-10 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/2b4acefd-8d6d-49b0-8228-95106f79cb76 ## Retail Promotion Mechanics Family Mart is launching a promotional campaign on November 11 allowing customers to potentially receive full reimbursements for their purchases. By using the Fami Pay mobile application, shoppers can participate in an in-app game. If successful, the chain awards credit equal to the total cost of their specific shopping trip. ## Eligibility and Prize Limits To qualify for the promotion, a minimum purchase of 111 yen, approximately 0.70 US dollars, is required. The maximum reimbursement cap is set at 100,000 yen, which is roughly 630 US dollars. This limit is intentionally high, as it is difficult to exceed such a total in a single convenience store visit. ## Simple Digital Interaction The in-app game is designed for simplicity rather than skill, requiring users to press a green start button twice. Upon completion, the system immediately notifies the customer if they have won. Winners receive a nominal one yen credit instantly to confirm the victory, with the remaining balance arriving later in mid-December. ## Credit Distribution Schedule While the initial confirmation happens on the day of purchase, the full credit amount is distributed to user accounts by mid-December. These credits come with a strict expiration date of May 31. This timeline ensures that the rewards remain tied to the Fami Pay ecosystem for future store transactions. ## Strategic Financial Timing The delay in crediting the full amount serves as a financial safeguard for the company. It prevents customers from overspending in anticipation of a win they cannot afford to cover upfront. Regardless of the game outcome, shoppers must be able to pay their original bill at the time of the transaction. ## Campaign Participation Window Eligibility for the game is strictly limited to purchases made on November 11, between midnight and 11:59 p.m. However, the actual in-app game interface remains accessible for players to participate until November 13. This provides a brief window for users to process their entries after completing their store visit. ## Market Context in Japan Japanese convenience stores are globally recognized for their extensive variety of snacks and meals. While they offer superior accessibility and operating hours compared to traditional supermarkets, they often face price competition. This campaign serves as a tactical effort to bridge that price gap and incentivize the use of digital payment platforms. ## Consumer Engagement Strategy By gamifying the shopping experience, Family Mart aims to increase user engagement with its proprietary Fami Pay app. This strategy leverages the popularity of convenience culture in Japan to drive traffic. The promotion highlights how retailers are increasingly using digital incentives to maintain customer loyalty in a highly competitive retail market. ## Sources covering this story - https://soranews24.com/2026/11/10/japanese-convenience-store-offering-chance-to-have-your-shopping-be-effectively-free-for-one-day/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._