# Biedronka Launches Dedicated Biek App for Online Grocery Shopping The retail giant expands digital reach with a standalone platform across sixteen Polish cities. - **Source:** [Bankier.pl](https://www.bankier.pl) - **Published:** 2026-11-09 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/2b54b80d-601e-4946-8879-453a9520b6a3 ## Standalone Digital Platform Launch Biedronka has officially launched its proprietary Biek mobile application for online grocery shopping. This new digital channel allows customers to place orders directly through the retailer rather than relying solely on third-party platforms. The move marks a strategic shift toward controlling the end-to-end customer experience within their growing e-commerce ecosystem. ## Geographic Coverage and Availability The Biek application is currently available across sixteen major Polish cities, including Warsaw, Kraków, Wrocław, and Gdańsk. This rollout covers the existing operational footprint of the Biek service, which was originally established in 2021. By centralizing operations in these urban centers, the retailer aims to streamline its express delivery logistics. ## Evolution of Delivery Partnerships Biedronka previously relied exclusively on external delivery partners to facilitate its online orders. Since 2020, the company has utilized Glovo, and as of 2025, it integrated Uber Eats into its service model. The new application complements these existing partnerships while providing a dedicated space for Biedronka to manage its own digital sales. ## Strategic Digital Sales Expansion Tomasz Pietrowski, manager of digital projects, described the app as a natural step for express online shopping. The platform provides the necessary infrastructure to introduce new features and tailor product offerings to specific user needs. This development is part of a broader initiative to modernize the company's digital retail sales channels. ## Broader E-commerce Infrastructure Growth Beyond the Biek application, Biedronka is aggressively scaling its general online sales capabilities across Poland. Currently, the retail chain processes online orders from 800 physical store locations spanning approximately 200 cities. This dual approach combines specialized express services with a massive network of local stores to meet rising consumer demand. ## Technological Control and Customization By launching a proprietary application, Biedronka gains direct access to customer data and purchasing behavior patterns. This transition allows the company to implement personalized marketing strategies and optimize inventory management more effectively. The shift reflects a growing trend among large retailers to reduce dependency on third-party delivery platforms for customer engagement. ## Operational Efficiency and Logistics The Biek service was specifically designed to handle the complexities of rapid online order fulfillment. By integrating this service into a standalone app, the company can better synchronize its inventory levels with real-time demand. This operational efficiency is critical for maintaining the speed expected by customers using express delivery services. ## Future Market Implications The launch signals a long-term commitment to digital transformation within the Polish retail sector. As Biedronka continues to refine its app features, competitors may face increased pressure to enhance their own proprietary digital platforms. The company's ability to scale this model will likely determine its future market share in e-commerce. ## Sources covering this story - https://www.bankier.pl/wiadomosc/Biedronka-uruchamia-wlasna-aplikacje-do-zakupow-online-Biek-debiutuje-w-16-miastach-9226051.html?utm_source=RSS&utm_medium=RSS&utm_campaign=Wiadomosci — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._