# Apple's Foldable iPhone Lives Up to the Ultra Name The new iPhone Ultra stands out with its foldable screen and advanced software experience. - **Source:** [9to5Mac](https://brifing.si/source/59447403-ce5b-427c-8132-8614f549929a) - **Published:** 2026-08-05 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/2c8fdd3d-965f-4fca-a6bf-450220078f61 ## The Name and Expectations of iPhone Ultra Apple's foldable iPhone is set to launch soon, and it is expected to be named 'iPhone Ultra.' This name represents the innovative features and premium experience the device offers. Apple's new CEO, John Ternus, is anticipated to deliver a strong presentation for this product. The foldable screen technology will be a first for the iPhone series. ## Hardware Features and Criticisms The hardware features of the iPhone Ultra have sparked some criticism. For instance, the Telephoto camera available in the iPhone 18 Pro is absent in this device. Additionally, the battery life might be shorter than that of the iPhone 18 Pro Max. These shortcomings have led to debates about whether the 'Ultra' name is justified. ## Software Experience and Advantages The biggest advantage of the iPhone Ultra will be its software experience. The foldable screen will provide a wide viewing area in apps and make multitasking easier. Moreover, the device's outer screen will be ideal for quick tasks. These features will enhance the iPhone experience for users. ## Screen and Ease of Use The iPhone Ultra will have the largest screen in the iPhone series. This screen will make using apps in landscape mode more enjoyable. At the same time, the device's foldable design will maintain portability. The outer screen will be convenient for messaging and checking notifications. ## Keyboard Experience and Comfort The iPhone Ultra's wide outer screen will make keyboard use easier and more accurate. This will reduce typing errors and provide users with a more comfortable experience. Additionally, multitasking will be more practical thanks to the foldable screen. These features will make daily use of the device more efficient. ## Core Features of iPhone Ultra The iPhone Ultra will enhance the core iPhone experience. It will offer a larger screen, better performance, and more ease of use. These features will justify the 'Ultra' name. Apple's innovative product could secure a significant place in the foldable phone market. ## User Expectations and Feedback User feedback is eagerly awaited as the iPhone Ultra hits the market. The foldable screen technology and advanced software experience could meet user expectations. However, hardware shortcomings might disappoint some users. Apple's strategy with this product could influence future iPhone models. ## Market Impact of iPhone Ultra The launch of the iPhone Ultra could have a significant impact on the foldable phone market. Apple's innovative product could provide a strong competitive edge against rivals. Additionally, it could contribute to the widespread adoption of foldable screen technology. This might influence future smartphone designs. ## Sources covering this story - https://9to5mac.com/2026/08/05/iphone-ultra-sounds-truly-deserving-of-the-ultra-name/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._