# iRobot's New Roombas Offer 3x Deeper Carpet Cleaning High suction power and new technologies set these models apart in the market. - **Source:** [Gizmodo](https://brifing.si/source/63382431-cef0-4c41-883e-2f88dc21351e) - **Published:** 2026-09-02 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/2dd9f0df-9327-4ff6-bf5c-b3f2339031c0 ## New Roomba Models Unveiled iRobot introduced two new robot vacuum models at IFA 2026. The $1,200 Roomba Max 875 and $900 Roomba Plus 872 stand out with their powerful suction capabilities. The Max 875 offers 35,000Pa suction while the Plus 678 provides 30,000Pa. Both models feature SealForce Vacuuming Technology, claimed to clean carpets three times deeper than conventional robovacs. ## Max 875's Standout Features The Roomba Max 875 can self-empty and clean thanks to its large docking station. It washes its mop with 176°F water and automatically refills with fresh cleaning solution before each use. The mop roller automatically lifts when detecting carpets and extends to reach edges. It also continuously sprays heated mist from its undercarriage for tough stains on hard floors. ## Hair-Friendly Brush Design The Max 875 features a special main brush designed to prevent hair tangles, particularly beneficial for pet owners. With LiDAR navigation and front cameras for obstacle avoidance, this model stands just under 4 inches tall, allowing it to maneuver easily in tight spaces. These features position it as a strong competitor in the premium robot vacuum market. ## Plus 678's Key Differences The Roomba Plus 678 is 0.03cm shorter than the Max 875 and uses high-pressure spray instead of heated mist. It lacks the self-sealing mop roller but maintains the edge-reaching capability. While both new models are priced lower than some competitors, they still belong to the premium segment, reflecting iRobot's positioning in the market. ## Impact of Chinese Ownership After being acquired by Chinese robotics company Picea, iRobot's new models show similarities to Chinese competitors. Features comparable to the Dreame Aqua10 Ultra Roller appear with different technological approaches. For instance, the Ecovacs Deebot X12 OmniCyclone uses front-mounted spray nozzles instead of undercarriage misting. ## User Experience Considerations Past experiences with feature-packed robot vacuums suggest caution with these new models. Experts recommend waiting for reviews of the Roomba Max 775 (testing this month) before purchasing. However, impatient consumers can already buy the new models on iRobot's website, taking the risk of being early adopters. ## Industry Developments Other notable products at IFA 2026 include Roborock's new model that struggles with object avoidance. Due to US restrictions on foreign robotics, satellite-free models like the A3 AWD Pro may become more prevalent. TCL's palm vein-scanning smart lock compatible with any smart home ecosystem also drew attention at the event. ## Future of Robot Vacuum Market The new Roomba models have potential to set new standards in home cleaning, particularly with their deep carpet cleaning and self-cleaning features. However, their unproven performance combined with premium pricing raises questions about their ability to maintain market share. These releases intensify competition in the smart home appliance sector. ## Sources covering this story - https://gizmodo.com/irobots-new-roombas-can-clean-carpets-3x-deeper-than-before-2000805382 — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._