# Al-Widad Launches 'We Embrace Them' Campaign for Orphan Care A national initiative promotes adoption culture and honors families providing homes for orphans. - **Source:** [Okaz](https://www.okaz.com.sa) - **Published:** 2026-11-09 - **Topic:** [culture](https://brifing.si/c/culture) - **Original article:** - **On Brifing:** https://brifing.si/s/2e132235-156c-4c7f-aba7-26ed62db4d27 ## Launch of National Campaign Al-Widad Society for Orphan Care launched the 'We Embrace Them' campaign to coincide with International Adoption Day. The initiative aims to foster a culture of adoption across Saudi society. It provides essential information to families interested in the process while expressing gratitude to over 11,000 families currently caring for orphans. ## Collaborative Awareness Efforts The campaign features active participation from government, private, and non-profit sectors. These organizations are disseminating awareness messages through social media platforms and hosting field events at their headquarters. These initiatives are designed to educate employees about the profound impact of adoption on children, families, and the broader community's social fabric. ## Institutional Communication Strategy Abdullah bin Abdulrahman Al-Najjar, Director of Corporate Communication at Al-Widad, emphasized that the campaign serves as a thank-you note to existing foster families. It also acts as a dialogue bridge for families considering adoption. The goal is to reach potential parents directly in their workplaces and through their daily digital interactions. ## Focus on Child Welfare The campaign highlights the critical role of a stable family environment in building a child's sense of security and belonging. By sharing personal stories and answering common questions, the society aims to demystify the adoption journey. It encourages families to take the first step toward providing a loving home for children. ## Operational Framework and Oversight Al-Widad operates under the supervision of the National Center for the Non-Profit Sector. It functions as the executive arm of the Ministry of Human Resources and Social Development. The organization specifically focuses on the adoption of orphans under the age of two who have unknown parents, ensuring professional and compassionate care. ## Rigorous Placement Procedures The society receives children and assigns them to qualified families across various regions of the Kingdom. This process follows strict standards and procedures that prioritize the best interests of the child. Beyond placement, the organization provides ongoing support to families to ensure they can maintain a safe and stable growth environment. ## Encouraging Future Adoptions The society continues to invite families interested in adoption to learn about the specific requirements and legal procedures involved. By simplifying access to information, they hope to increase the number of qualified households. The organization stresses that the decision of a single family can fundamentally change a child's life trajectory forever. ## Long-term Social Impact This annual effort underscores the importance of supporting foster families throughout their journey. By integrating adoption awareness into the national discourse, Al-Widad seeks to normalize the practice. The initiative ultimately aims to ensure that every child in the Kingdom has the opportunity to grow up within a loving, supportive family structure. ## Sources covering this story - https://www.okaz.com.sa/local/na/2274683 — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._