Studio Vural transforms New York loft with 'pods in a box' concept
A 1920s herring factory becomes a modern family home in West Village.
1Modern interpretation of industrial heritage
Studio Vural converted a 1920s herring canning factory in New York's West Village into a 1,500 sq ft modern loft apartment. The project respects the area's industrial port history while preserving original elements like concrete columns and 1980s parquet floors. The design team removed mirrored walls and laminate surfaces from a previous renovation to reveal the building's layered history.
2Pod concept for flexible living spaces
To fit 3 bedrooms, a primary suite, and party space into 1,500 sq ft, Studio Vural developed the 'pods in a box' concept. These oak-clad modular units function as a home office, reading nook, and sleeping area. The pods are illuminated by large glass blocks and spandrel windows, blending industrial aesthetics with modern comfort. Custom spatial arrangements optimize every function.
3Natural material palette
The project features earthy cement tiles, acoustic felt panels, and warm wood textures. Oak cabinetry contrasts with green accents in kitchens and bathrooms. Custom-built furniture and an 8-person dining table cater to the owner's social lifestyle. Green felt on ceiling beams and stairs softens the industrial raw materials.
4Technical details of spatial transformation
The 1980s co-op conversion by architect Cy Winthrop gained new dimension under Studio Vural. While preserving original structural elements, the team creatively played with scale and proportions for spatial efficiency. Felt-covered stairs to the mezzanine reading nook and glass block walls provide functional solutions while maintaining aesthetic integrity.
5Synthesis of history and contemporary design
The project bridges West Village's industrial heritage with 21st-century living. Selim Vural notes they 'unveiled architectural layers of the Vita Herring Factory while updating historic elements.' Open-plan living with contemporary features like a tiled fireplace complements the building's concrete-metal character, setting an exemplary balance between preservation and innovation.
6Rich detailing in functional solutions
Every corner features meticulously planned storage. Oak millwork coordinates with brass fixtures and green-toned bathroom tiles. The primary bedroom adopts a minimalist approach with neutral colors and built-in closets, while custom living room furniture facilitates social interaction. Each detail supports versatile space usage.
7New chapter in neighborhood transformation
West Village has become a hub for converting industrial buildings into luxury residences. Studio Vural's project offers a contemporary take on transformations that began in the 1980s. Similar projects in the area include homes converted into contemporary art spaces and duplexes with 'garden follies.' This loft exemplifies how to enhance living quality while preserving industrial heritage.
8Sustainable future for architectural legacy
Studio Vural's project models sustainable adaptive reuse of historic industrial buildings. The team demonstrated similar sensitivity in previous projects like their Kyoto-inspired Brooklyn townhouse and Cape Cod's 'Dune House.' This loft conversion sets a benchmark with its design approach that preserves architectural identity while offering spatial flexibility.