# Analogue Pocket Gets a Supreme Makeover in Red and Gold Supreme's new collection features metallic Analogue Pocket handhelds. - **Source:** [The Verge](https://www.theverge.com) - **Published:** 2026-08-17 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/2ef8ae64-3b96-4cbe-a8d9-49a358ce158d ## Supreme's New Collection Supreme is launching metallic versions of the Analogue Pocket handhelds as part of its fall/winter 2026 collection. Available in red and gold, these devices combine Supreme's brand identity with cutting-edge technology. The collection will be available starting August 20th. This move reflects Supreme's strategy of merging fashion and technology. ## Design Details The metallic Analogue Pocket features a unibody aluminum design with 24K gold plating and a custom red glossy finish. The Supreme logo is prominently displayed on the front and back of the device. This design offers both durability and a luxurious appearance. The color options allow users to express their personal style. ## Price and Availability No price information is currently available on Supreme's website. However, the standard Analogue Pocket model retails for $239.99. The metallic versions are expected to be priced higher. Analogue and Supreme have stated that they will share detailed pricing information soon. ## Other Gadgets Supreme's new collection includes several other tech products alongside the Analogue Pocket. These include a Kodak Super 8 camera, a Dyson V12 Detect vacuum, a Jamo Capsule light, a JBL Go 5 speaker, and a set of wireless microphones with a receiver. This wide range of products highlights Supreme's interest in technology. ## Brand Collaboration The collaboration between Analogue and Supreme is part of both brands' strategies to expand their audiences. Analogue appeals to retro gaming enthusiasts, while Supreme has a young, fashion-focused following. This partnership could help both brands reach new customer groups. ## User Reactions Supreme's new products are generating significant interest among fashion and tech enthusiasts. However, some users feel that the Supreme logo disrupts the device's design. The color options are generally well-received. These reactions provide valuable feedback for the brands before the products hit the market. ## Market Impact Supreme's venture into tech products demonstrates the growing convergence of fashion and technology industries. Such collaborations not only increase brand revenues but also open up new markets. The metallic Analogue Pocket versions stand out as an example of this trend. ## Future Expectations The collaboration between Supreme and Analogue could pave the way for similar projects in the future. Joint product developments by fashion and tech brands can offer consumers new and exciting options. These projects are seen as opportunities for brands to showcase their innovative approaches. ## Sources covering this story - https://www.theverge.com/games/981054/analogue-pocket-supreme-red-gold-fall-winter-2026-collection — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._