# Seoul Denies Hangang Bus Impact on Private River Cruise Ridership City officials report increased cruise passenger numbers despite competition from new public ferry service. - **Source:** [The Korea Herald – All](https://www.koreaherald.com) - **Published:** 2026-11-10 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/305ee0b6-ec64-43ab-b5d8-8649500b93cc ## Public Transit Versus Sightseeing The Seoul Metropolitan Government recently addressed concerns regarding the impact of the new Hangang Bus system on private cruise operators. Officials clarified that the public ferry service functions as a transit option, distinct from the leisure-focused business model of private cruises. This distinction aims to clarify market roles within the Han River ecosystem. ## Addressing Market Cannibalization Claims Recent local media reports suggested that the Hangang Bus, priced at 3,000 won, was siphoning customers from private cruises charging between 20,000 and 25,000 won. The city government officially refuted these claims on Tuesday, stating that the introduction of the public service has not negatively impacted the ridership numbers of existing private cruise operators. ## Growth in Private Cruise Ridership Data provided by the city shows a positive trend for private operators E-Land Cruise and Hangang River Cruise. Between January and September 2024, these companies recorded a combined total of 339,845 passengers. This figure represents a significant increase of approximately 21 percent compared to the 280,803 passengers reported during the same period in 2023. ## Divergent Service Models Explained The city emphasizes that the Hangang Bus serves as a public transportation utility, whereas private cruises cater to tourism and sightseeing demands. Because these services target different consumer needs and price points, officials argue they are not direct competitors. This structural difference allows both sectors to operate without cannibalizing each other's specific customer base. ## Strategic Vision for River Usage Park Jin-young, head of the Future Hangang Headquarters, stated that the Hangang Bus aims to boost public interest in the river. The city intends to foster an environment where both public transit and private tourism can grow simultaneously. This strategy focuses on revitalizing the Han River as a central hub for urban mobility and leisure. ## Future Industry Development Goals Beyond maintaining current ridership levels, the Seoul government is committed to driving the overall development of the local water tourism industry. By ensuring that both public and private services maintain their unique characteristics, the city hopes to maximize the utility of the Han River for both daily commuters and domestic or international tourists. ## Context of Public Transport Expansion The launch of the Hangang Bus represents a broader effort by Seoul to integrate the river into the city's daily transit network. By providing an affordable 3,000 won fare, the government seeks to alleviate congestion on land-based transport. This initiative reflects a long-term urban planning goal to utilize waterways for efficient city movement. ## Summary of Market Dynamics Despite initial fears that low-cost public ferries would disrupt the private cruise market, the data indicates a thriving coexistence. The 21 percent growth in private cruise ridership suggests that the expansion of river-based services may actually be increasing overall public engagement with the Han River, benefiting all operators currently active on the waterway. ## Sources covering this story - https://www.koreaherald.com/article/10932729 — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._