# Burberry Reports 4% Revenue Growth Driven by China and US Markets Luxury brand sustains five consecutive quarters of growth despite regional tourism challenges in EMEIA. - **Source:** [Vogue](https://www.vogue.com) - **Published:** 2026-11-12 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/30bc81f7-816f-409c-b062-7151ab4cacf6 ## Consistent Quarterly Expansion Burberry has officially marked five consecutive quarters of financial growth, recording a 4% increase in both the second quarter and the first half of the fiscal year. This steady performance highlights the brand's resilience in a volatile luxury market. The company continues to focus on maintaining this momentum through strategic retail operations. ## Regional Growth Drivers The Americas region emerged as the primary growth engine, posting an 11% increase fueled by high local consumer engagement and strong in-store conversion rates. Greater China also contributed positively with a 5% rise in revenue, while the broader Asia-Pacific region saw a more modest growth rate of 3% during the period. ## EMEIA Tourism Headwinds In contrast to the gains seen in Asia and the Americas, the EMEIA region, encompassing Europe, the Middle East, India, and Africa, experienced a 2% decline in group revenues. This downturn is primarily attributed to a reduction in tourism levels, which historically serves as a vital revenue stream for luxury retail outlets. ## Wholesale and Retail Performance During the first half of the fiscal year, the company's wholesale segment climbed significantly by 17%, while retail operations saw a steady 4% increase. Conversely, the licensing segment faced a decline of 5%. These figures illustrate a shift in how the brand is currently distributing its products to global consumer markets. ## Improved Profitability Margins Burberry successfully expanded its gross profit margin during the first half of the year, reaching 68.3%. This represents a slight improvement from the 67.9% margin reported in the previous period. The increase suggests effective cost management or a favorable shift in the product mix sold across the brand's global retail network. ## Broad Product Category Success Growth was not limited to a single segment, as the brand reported positive performance across all major categories. Womenswear, menswear, childrenswear, and accessories all contributed to the overall revenue increase during the first half. This balanced growth across diverse product lines indicates a healthy demand for the brand's full seasonal offerings. ## Competitive Market Context The luxury sector remains highly sensitive to macroeconomic shifts and travel patterns. While Burberry navigates these complexities, competitors like Moncler have also reported revenue increases of 5% in the second quarter. These parallel trends suggest that luxury brands with strong local appeal are currently outperforming those heavily reliant on international tourism. ## Future Outlook Considerations As the fiscal year progresses, stakeholders will monitor whether the strength in the Americas and China can offset persistent weaknesses in tourism-dependent regions. The company's ability to maintain high conversion rates and manage its wholesale growth will be critical. Further updates are expected as the brand continues its current strategic trajectory. ## Sources covering this story - https://www.vogue.com/article/burberry-grows-6-in-q2-carried-by-china-and-us — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._