# UPI Transactions Hit Record 25 Billion Mark in October Digital payments surge as festive shopping drives transaction volume to new heights. - **Source:** [India News, International News, Today News, News From India, Breaking News, Live News , India's News, About India](https://www.oneindia.com/) - **Published:** 2026-11-02 - **Topic:** [Finance](https://brifing.si/c/finance) - **Original article:** - **On Brifing:** https://brifing.si/s/30d9a447-1729-42df-ae0a-dcfddd24d4d4 ## Record Breaking Transaction Volume India reached a historic milestone in October with 25.47 billion UPI transactions. This figure represents a 23% increase compared to the 20.7 billion transactions recorded in October of the previous year. The National Payments Corporation of India confirmed this surge, highlighting the significant role of festive shopping in driving digital payment adoption. ## Financial Value and Daily Averages The total value of UPI payments reached Rs 31.53 lakh crore, marking a 16% growth over the previous year. Daily transaction averages climbed to 822 million, up from 802 million in September. Furthermore, the average daily payment value surpassed the Rs 1 lakh crore threshold, settling at Rs 1.01 lakh crore for the month. ## Peak Activity on October 9 The highest single-day transaction volume occurred on October 9, when users processed 873 million payments. This peak reflects the intense consumer activity during the early stages of the festive season. Such spikes demonstrate the capacity of the UPI infrastructure to handle massive transaction loads during periods of concentrated retail demand across the country. ## Impact of Major Retail Sales Amazon's Great Indian Festival and Flipkart's Big Billion Days were primary catalysts for the October surge. These platforms attracted millions of customers, significantly boosting digital payment usage. Despite the high volume of transactions, reports indicate that overall sales during these specific festive events were 10-12% lower than the figures recorded last year. ## Electronics Pricing and Market Headwinds Rising costs for electronic goods have created a challenging retail environment. Smartphones and laptops are currently 30-40% more expensive than in previous months, largely due to increased memory chip prices. This inflationary pressure on consumer electronics likely contributed to the observed decline in total sales volume during the major e-commerce festive events. ## Monthly Growth Trends and Fluctuations UPI transaction growth experienced a temporary slowdown in September, recording 24.07 billion transactions worth Rs 29.37 lakh crore. This followed an August performance of 24.51 billion transactions. Analysts suggest the September dip occurred as consumers intentionally delayed their discretionary spending to capitalize on the anticipated discounts during the October festive shopping season. ## Regulatory Stance on Merchant Charges The government has maintained a zero merchant discount rate (MDR) policy for UPI transactions. This decision to postpone any proposed charges until after the Diwali festival has supported continued growth in digital adoption. By removing transaction costs for merchants, the policy ensures that UPI remains the preferred payment method for both small and large retailers. ## Future Outlook for November Digital payment momentum is expected to persist through November as consumers continue purchasing gold, jewellery, and other items for Dhanteras and Diwali. These traditional festive purchases are likely to sustain high transaction values. The ongoing reliance on digital channels for these high-value acquisitions reinforces the long-term shift toward cashless transactions in India. ## Sources covering this story - https://www.oneindia.com/business/upi-payments-cross-25-billion-mark-in-october-transaction-value-reaches-rs-31-53-lakh-crore-8248349.html — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._