The New Layer in Experience Design: AX
From interface design to outcome orchestration in the AI era.
1The Shift: From UX to AX
John Maeda's concept of 'Agentic Experience' marks a new design phase where systems understand user intent and act autonomously. This transition is fundamentally transforming traditional UX disciplines.
2Birth of Orchestration
As five manual steps collapse into single delegation, coordination functions move to an invisible layer. Designers now orchestrate outcomes in this new stratum rather than arranging interfaces.
3The Power of a Word
The term 'orchestration' describes not just a trend but a concrete system layer. What Maeda sees as movement actually constitutes design's new geography.
4The Invisible Layer
This orchestration layer, easily overlooked in daily life, plays critical roles in AI-enhanced systems. The new workspace for designers lies hidden beneath interfaces.
5Design's New Frontiers
Agentic experiences focus less on user interaction and more on systems' autonomous decision-making capabilities, pushing design disciplines beyond traditional boundaries.
6Future Design Skills
Next-generation designers will specialize in system orchestration and AI collaboration rather than interface design. This transformation will radically alter the profession's nature.
Original article: UX Collective - Medium — Deneyim Tasarımında Yeni Katman: AX